Digital Marketing and Economics (Hons) Liverpool Hope University

Overview

The Digital Marketing and Economics (Hons) at Liverpool Hope University provides a comprehensive dual perspective on the modern business world and global financial systems. By studying these two disciplines equally, you gain a deep understanding of how economic policies and digital innovations drive success in a competitive international landscape.

Why Digital Marketing and Economics (Hons) at Liverpool Hope University?

Students benefit from the expertise of research-active academics within the Liverpool Hope Business School. The curriculum is designed to bridge the gap between academic theory and industry practice, featuring masterclasses led by experienced professionals. You will have access to modern facilities at the Hope Park campus, where the teaching focuses on both small-scale enterprises and global organisations. The programme emphasises ethical considerations and sustainability, ensuring graduates are equipped to handle the cultural and technological shifts currently transforming the global marketplace.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is split 50/50 between both subjects, ensuring a balanced mastery of marketing and economic principles. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Search Engine Optimisation
• Econometrics
• Microeconomics and Macroeconomics
• Banking and Finance
• International Economics and Finance

Careers with Digital Marketing and Economics (Hons)

Graduates are well-prepared for a variety of professional pathways in both the private and public sectors. The analytical skills gained from the economics component, paired with the technical proficiency in digital marketing, make students strong candidates for roles in market research, financial analysis, and digital strategy. Potential career destinations include global corporations, government agencies, and non-profit organisations. The focus on employability skills ensures that you can effectively apply quantitative methods and content marketing strategies to solve complex business problems and contribute to sustainable economic development.