Digital Marketing and Drama (Hons) Liverpool Hope University

Overview

The Digital Marketing and Drama (Hons) at Liverpool Hope University offers a unique interdisciplinary experience that balances artistic expression with commercial expertise. This combined honours programme is split equally between both subjects, ensuring students develop a comprehensive skill set in two distinct yet complementary fields. By merging the analytical nature of marketing with the creative rigour of performance, the curriculum prepares graduates for a diverse range of professional environments.

Why Digital Marketing and Drama (Hons) at Liverpool Hope University?

Students benefit from being part of a renowned creative community with access to exceptional facilities. The university’s Creative Campus includes the Capstone Theatre and dedicated studio spaces, providing a professional environment for artistic development. Furthermore, the programme is supported by research-active academics and industry professionals who deliver masterclasses, ensuring the curriculum remains aligned with current digital trends and theatrical practices. The location in Liverpool also allows students to engage with iconic venues such as the Everyman, Playhouse, and Tate Liverpool.

Tuition Fee Breakdown

• International fee: GBP 15225 per year
• National fee: GBP 9790 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides a robust foundation in both disciplines, covering theoretical frameworks and practical applications. Modules may include:

• Digital Marketing Landscape
• Marketing Research
• Social and Digital Marketing
• Artificial Intelligence
• Content Marketing
• Search Engine Optimisation
• Performance Practice
• Acting Abilities
• Drama Facilitation

Careers with Digital Marketing and Drama (Hons)

This degree focuses on developing transferable skills that are highly valued in the modern workforce. Graduates are well-equipped for roles in the creative industries, such as theatre production, acting, or arts administration. Additionally, the digital marketing component opens pathways into professional marketing departments, social media management, and content strategy for organisations ranging from small start-ups to global corporations. The ability to facilitate drama sessions also prepares students for careers in community arts and educational settings.