Digital Marketing and Digital Creativity (Hons) Liverpool Hope University

Overview

The Digital Marketing and Digital Creativity (Hons) programme from Liverpool Hope University responds to the continuing appropriation of emerging digital technologies by artists with the aim of discovering new approaches for creative expression, often referred to under the umbrella term ‘Creative Convergence’. The course responds to the teaching and research interests of staff within the subjects of Music, Performance and Visual Arts, as well as colleagues in the areas related to Computer Science.

You will learn how to use a variety of technologies and realise assessed projects; these may include motion capture, haptic feedback, interaction design, data sonification & visualisation, animation & sound design, and coding/scripting in relevant languages strictly for creative output.

The practical seminars will act as laboratories to experiment with these technologies and enhance your skillsets, working towards a signature practice that primes them for the digital creative sector. The lectures provide a theoretical basis for you to critically position your work, further developed through student-led discussions in tutorials. The lecture content also informs the seminars, ensuring you are able to perceive the practical application of these ideas. In your first year of study, you will be introduced to the key practitioners and practices who demonstrate the ways digital technologies enrich the creative potential of traditional art forms.

Career opportunities:

Digital Creativity is a rapidly expanding field of employment on regional, national, and global scales, encompassing various domains such as games, installations, and large-scale performance events, concerts, and shows. Career prospects within this dynamic field are diverse and substantial. Consequently, graduates of Digital Creativity will find themselves engaged in a wide array of impactful career pathways.

The assortment of course combinations available provides enhanced potential for various career trajectories. Within the creative industries, students will be well-positioned to pursue employment as freelance creative technologists, production designers, and designers of immersive experiences. Beyond the creative sector, graduates will benefit from their deep understanding of digital tools and their ability to utilise these in a wide range of applications.