Communication Waikato Institute of Technology

Overview

Along with core communication skills, writing, multimedia storytelling, and digital marketing, students will develop specialised skills to be creative media content producers. Students will learn:

• Media production and delivery
• Creative research and development
• Photography
• Video production

Students will generate dynamic, creative media solutions. They will produce a range of engaging content that responds to a brief and meaningfully connects with audiences across a variety of platforms.

What you will learn

Each year in the Bachelor of Communication at Waikato Institute of Technology, you will study 120 credits of learning. These credits are made up by taking core and elective modules. 

In your core modules, you will learn the art of storytelling through content creation, campaign delivery, technical skills and production, social media campaigns and digital marketing, along with critical thinking and professional practice papers: 

• Core communication modules: Develop your specialised communication skills.
• Critical Methods 1 and 2: learn to think critically and understand communication and art practice in social and cultural contexts.
• Professional Practice 1, 2, and 3: learn the ways of industry - develop goals to reach your career path and undertake professional development and internships.

To complement, students will add a range of electives to broaden their creative toolkit and to solidify chosen specialised skills. A range of electives is offered that cater to students from across our creative degrees in the School of Media Arts, including the fundamentals in graphic design, sound, or photography.