14 Bachelor's degrees offered by the university

No one can escape the impact of media – and the potential that companies see in it is correspondingly high. Good media managers know how to use formats, channels, and digitalisation for successful communication. We offer a bachelor degree in Media and Communication Management at Macromedia University of Applied Sciences. 

Fashion is no longer confined to the catwalk – influencers, fashion bloggers, and technology trends are increasingly digitalising the industry. At the same time, fashion companies have to meet challenges such as sustainability. We offer a Fashion Management degree at Macromedia University of Applied Sciences. 

Your Fashion Design degree at Macromedia University of Applied Sciences enables you to set tomorrow’s fashion trends and combine creativity with the advantages of digitalisation. 

The Bachelor of Science in Artificial Intelligence (Hons) at Macromedia University of Applied Sciences spans six semesters. This programme provides an in-depth understanding of AI technologies and their applications. Students can expect a blend of theoretical knowledge and practical skills, preparing them for a dynamic career in the field.

Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group. We offer a bachelor degree in Brand Management at Macromedia University of Applied Sciences.

In the practical bachelor’s programme in Software Engineering from Macromedia University of Applied Sciences, you learn how different types of software are planned, programmed and maintained.

Globalisation and digitalisation are changing everything – this also applies to processes between manufacturers, retailers, service providers, and consumers. We offer a bachelor degree in Business Management at Macromedia University of Applied Sciences.

If you have a good visual imagination and are enthusiastic about digital technologies, the Design degree programme at Macromedia University of Applied Sciences is perfect for you.

Your Business Administration Management degree programme from Macromedia University of Applied Sciences offers everything you need as a manager of the future: comprehensive digitalisation skills, solid business administration basics, and nine specialisations with which you can set your personal career focus.

Are you creative, skilled and interested in digital technologies? This practice-oriented Interior Design bachelor’s degree programme at Macromedia University of Applied Sciences promotes your individual talents and you will become an expert in modern interior design.

Filmmakers are the all-rounders behind the scenes. They combine strong dialogues with captivating images to create moving stories. We offer a bachelor degree in Filmmaking at Macromedia University of Applied Sciences. 

The Media and Communication Design degree programme at Macromedia University of Applied Sciences offers you indispensable tools to help you make sure that advertising messages hit the mark and win over relevant target groups.

Digitisation has brought profound changes to the music business – and has created new professional opportunities for young managers. We offer a bachelor degree in Music Management at Macromedia University of Applied Sciences. 

The modules for your Media bachelor’s degree from Macromedia University of Applied Sciences provide you with the theoretical and practical basics for your management career.