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Marketing Management, B.B.A.

  • Application Deadline
  • 48 months
University rank #801 (ARWU) Akron, OH, United States
The Marketing Management program of The University of Akron helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion.
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The curriculum of the Marketing Management program of The University of Akron addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing management majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

  • ecommerce and social media
  • direct interactive marketing
  • brand management
  • customer relationship management
  • product development and planning
  • physical distribution and channels
  • industrial buying
  • retail buying and merchandising
  • marketing research

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects. The Career Center creates links among students, alumni and area professionals to optimize placement of University of Akron graduates.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Professional Selling
  • Marketing Research
  • Consumer Behavior
  • Marketing & Sales Analytics
  • Integrated Marketing Communications
  • Brand Management 

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • Online Application
  • $50 Application Fee
  • Official Secondary School Transcripts
  • Official Proof of English Proficiency
  • Official SAT/ACT (Optional, required only for scholarships and direct admission)

Tuition Fee

  • International

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • National

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • In-State

    11635 USD/year
    Tuition Fee
    Based on the original amount of 11635 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Akron

  • 890 - 1300 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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