Marketing Management

Overview

The curriculum of the Marketing Management program of The University of Akron addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing management majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

• ecommerce and social media

• direct interactive marketing

• brand management

• customer relationship management

• product development and planning

• physical distribution and channels

• industrial buying

• retail buying and merchandising

• marketing research

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects. The Career Center creates links among students, alumni and area professionals to optimize placement of University of Akron graduates.