Studyportals

Marketing Management

The University of Akron

B.B.A. On Campus
48 months
Duration
15500 USD/year
15500 USD/year
11635 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Marketing Management program of The University of Akron helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion.

Overview

The curriculum of the Marketing Management program of The University of Akron addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing management majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program. These workshops, taught by area executives, will deal with cutting edge marketing issues.

Degrees and Preparation

A degree in marketing paves the way for a variety of careers in such areas as:

  • ecommerce and social media
  • direct interactive marketing
  • brand management
  • customer relationship management
  • product development and planning
  • physical distribution and channels
  • industrial buying
  • retail buying and merchandising
  • marketing research

Career Outlook

Opportunities are growing in the field of marketing. Individuals with a high level of creativity and strong communications skills, as well as those with news media and interactive marketing skills, will enjoy strong job prospects. The Career Center creates links among students, alumni and area professionals to optimize placement of University of Akron graduates.

Programme Structure

Courses include:

  • Professional Selling
  • Marketing Research
  • Consumer Behavior
  • Marketing & Sales Analytics
  • Integrated Marketing Communications
  • Brand Management 

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
48
More about PTE Academic

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
48
More about PTE Academic

Other requirements

General requirements

  • Online Application
  • $50 Application Fee
  • Official Secondary School Transcripts
  • Official Proof of English Proficiency
  • Official SAT/ACT (Optional, required only for scholarships and direct admission)

Tuition Fee

  • International

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • National

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • In-State

    11635 USD/year
    Tuition Fee
    Based on the original amount of 11635 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Marketing Management
-
The University of Akron

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