Studyportals

Integrated Marketing Communications

The University of Akron

B.B.A. On Campus
48 months
Duration
15500 USD/year
15500 USD/year
11635 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketers have a myriad of ways to communicate with customers and potential customers. The Integrated Marketing Communications program of The University of Akron refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace.

Overview

IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.

In addition to the CBA core, the curriculum emphasizes:

  • understanding of consumer behavior
  • knowledge of marketing research and analytics

Our business approach to the strategy of communication focuses on the development of strategic goals and the execution of communication tactics to achieve those goals. Creative execution and placement in broadcast, narrowcast or direct media are all designed to achieve strategic goals.

Degrees and Preparation

Learning experiences in the Integrated Marketing Communications program of The University of Akron are enhanced by the state-of-the-art classrooms and laboratories in the Taylor Institute for Direct Marketing and the Suarez Applied Marketing Research Laboratories. Through a variety of hands-on experiences, students learn not only "what to do" but, also, "how to do it."

A degree in Integrated Marketing Communications paves the way to many careers in advertising, interactive media, public relations and marketing, including:

  • Agency account executive
  • Direct interactive marketing
  • Media planning and coordination
  • Communication strategy planning and coordination
  • Online advertising and social media
  • Customer relationship management

Career Outlook

Opportunities are growing in the field of integrated marketing communications. Individuals with a high level of creativity and strong communications skills, particularly those that are able to coordinate the use of traditional and digital media have strong market value.  It is also critically important to be comfortable with data and to execute communication programs in the context of well-conceived strategy.

Programme Structure

Courses include:

  • Professional Selling
  • Marketing Research
  • Consumer Behavior
  • Marketing & Sales Analytics
  • Integrated Marketing Communications
  • Digital Marketing

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
48
More about PTE Academic

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
71
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6
Start practicing IELTS today!
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.
48
More about PTE Academic

Other requirements

General requirements

  • Online Application
  • $50 Application Fee
  • Official Secondary School Transcripts
  • Official Proof of English Proficiency
  • Official SAT/ACT (Optional, required only for scholarships and direct admission)

Tuition Fee

  • International

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • National

    15500 USD/year
    Tuition Fee
    Based on the original amount of 15500 USD per year and a duration of 48 months.
  • In-State

    11635 USD/year
    Tuition Fee
    Based on the original amount of 11635 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

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Integrated Marketing Communications
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The University of Akron

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