IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.
In addition to the CBA core, the curriculum emphasizes:
- understanding of consumer behavior
- knowledge of marketing research and analytics
Our business approach to the strategy of communication focuses on the development of strategic goals and the execution of communication tactics to achieve those goals. Creative execution and placement in broadcast, narrowcast or direct media are all designed to achieve strategic goals.
Degrees and Preparation
Learning experiences in the Integrated Marketing Communications program of The University of Akron are enhanced by the state-of-the-art classrooms and laboratories in the Taylor Institute for Direct Marketing and the Suarez Applied Marketing Research Laboratories. Through a variety of hands-on experiences, students learn not only "what to do" but, also, "how to do it."
A degree in Integrated Marketing Communications paves the way to many careers in advertising, interactive media, public relations and marketing, including:
- Agency account executive
- Direct interactive marketing
- Media planning and coordination
- Communication strategy planning and coordination
- Online advertising and social media
- Customer relationship management
Opportunities are growing in the field of integrated marketing communications. Individuals with a high level of creativity and strong communications skills, particularly those that are able to coordinate the use of traditional and digital media have strong market value. It is also critically important to be comfortable with data and to execute communication programs in the context of well-conceived strategy.
Get more detailsVisit official programme website
- Professional Selling
- Marketing Research
- Consumer Behavior
- Marketing & Sales Analytics
- Integrated Marketing Communications
- Digital Marketing
- 48 months
Start dates & application deadlines
- Apply before , International
- Apply before , International
DisciplinesBusiness Administration Marketing Digital Marketing View 1893 other Masters in Business Administration in United States
We are not aware of any academic requirements for this programme.
- Online Application
- $50 Application Fee
- Official Secondary School Transcripts
- Official Proof of English Proficiency
- Official SAT/ACT (Optional, required only for scholarships and direct admission)
International15500 USD/yearTuition FeeBased on the original amount of 15500 USD per year and a duration of 48 months.
National15500 USD/yearTuition FeeBased on the original amount of 15500 USD per year and a duration of 48 months.
In-State11635 USD/yearTuition FeeBased on the original amount of 11635 USD per year and a duration of 48 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 6 months
Check the official programme website for potential updates.