B.B.A. On Campus

Sales and Business Marketing

Western Michigan University

48 months
16666 USD/year
16666 USD/year
13334 USD/year
Tuition fee
Apply date
Start date


Sales and Business Marketing from Western Michigan University will prepare you to excel in entry-level sales positions and provide the broader framework for future success in upper-level management. We have small class sizes and a hands-on, experiential learning philosophy. And our sales and business marketing faculty all have real-world experience in sales and sales leadership.


If you choose to major in Sales and Business Marketing from Western Michigan University you will spend a significant amount of time in the Robert S. Kaiser Sales, Negotiation and Leadership Lab, one of the best university sales learning facilities in the nation. In this interactive digital lab, you will perform role-playing sales exercises in a realistic business setting.

Career Prospects

With a 99 percent active engagement rate and 100 percent job satisfaction, a degree in sales and business marketing from WMU opens up a variety of career paths. Companies our graduates have worked for include:

  • Aerotek
  • Coyote Logistics
  • Hormel
  • Kellogg's
  • Microsoft
  • Quicken Loans
  • State Farm
  • Stryker
  • Thomsen Reuters
  • UPS

Programme Structure

Courses included:

  • Marketing Principles
  • Professional Selling 
  • Marketing Research 
  • Sales Management 
  • Selling Skills Development 
  • Advanced Selling Strategies 
  • Business Marketing Strategy 
  • Sourcing and Purchasing 
  • Digital and Social Media Marketing 
  • Advertising and Promotion 
  • Sport Marketing 
  • International Marketing 

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Copy of passport identification page
    • Proof of English language proficiency
    • Complete high school or post-secondary education transcripts
    • $100 non-refundable application fee
    • Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance
    • ACT or SAT Scores

Tuition Fee

To alway see correct tuition fees
  • International

    16666 USD/year
    Tuition Fee
    Based on the tuition of 8333 USD per semester during 48 months.
  • National

    16666 USD/year
    Tuition Fee
    Based on the tuition of 8333 USD per semester during 48 months.
  • In-State

    13334 USD/year
    Tuition Fee
    Based on the tuition of 6667 USD per semester during 48 months.

Tuition per credit for summer option:

  • Residents - 555.58
  • Non-resident/international - 694.48

Living costs for Kalamazoo

1000 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sales and Business Marketing
Western Michigan University


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