Placeholder image for Managerial Marketing

Managerial Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
University rank #501 (ARWU) Kent, OH, United States
The Bachelor of Business Administration degree in Managerial Marketing  offered at the Kent State University prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. 
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised

Overview

Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities. The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.

Program Learning Outcomes

Graduates of this Managerial Marketing program offered at the Kent State University will be able to:

  • Demonstrate, through the creation of marketing plans, their ability to make marketing decisions based on the collection, evaluation, analysis and integration of data from multiple sources. 
  • Demonstrate their ability to conduct financial analyses appropriate for marketing managers. 
  • Segment markets and identify target markets and understand how positioning for a brand is created. 
  • Demonstrate their ability to analyze markets and competitors within markets. 
  • Exercise skills in analytical thinking, written and oral communication, data collection and analysis, basic financial analysis, interpersonal skills (including networking and teamwork), ethical decision making and computer applications. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include

  • Marketing Tools
  • Research for Marketing Decisions
  • Customer Analysis
  • Marketing Tools Laboratory
  • Marketing Research Laboratory
  • Competitive Market Analysis
  • Marketing Communications Laboratory
  • Sales and Sales Management
  • Promotion Management
  • Integrated Marketing Strategy

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    71

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    525

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • The freshman admission policy on the Kent Campus is selective. Admission decisions are based upon the following: cumulative grade point average, ACT and/or SAT scores, strength of high school college preparatory curriculum and grade trends. 
  • The Admissions Office at the Kent Campus may defer the admission of students who do not meet admissions criteria but who demonstrate areas of promise for successful college study. Deferred applicants may begin their college coursework at one of seven regional campuses of Kent State University. 

Tuition Fee

  • International

    20006 USD/year
    Tuition Fee
    Based on the original amount of 20006 USD per year and a duration of 48 months.
  • National

    20007 USD/year
    Tuition Fee
    Based on the original amount of 20007 USD per year and a duration of 48 months.
  • In-State

    11131 USD/year
    Tuition Fee
    Based on the original amount of 11131 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Kent

  • 1036 - 1710 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Let us fund your studies abroad!

Apply to The Global Study Awards and get the chance to receive up to £10000 for your study abroad! This funding is powered by ISIC, British Council, IELTS and Studyportals.

Tell me more
Global Study Awards

Wishlist

You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?