Study cover for Business - Marketing
Bachelor On Campus

Business - Marketing

La Trobe University

36 months
35800 AUD/year
12589 AUD/year
Tuition fee
Apply date
Start date


Business - Marketing offered at La Trobe University will give you specialised knowledge in marketing and a grounding in business. Learn about current practice and future marketing trends.  

Visit the official programme website for more information


Understand marketing's innovative potential with subjects in digital marketing, consumer behaviour, branding, research and strategic planning. 

Graduate with internationally transferrable skills and be ready for your career in business or marketing from Business - Marketing at La Trobe University .

You'll learn: 

  • Consumer behaviour

Understand how people think and feel when engaging with brands and ultimately making a purchase. 

  • Advertising in the digital age

Learn persuasive online and offline techniques to deliver value for customers and organisations.

  • Digital brand management

Create content to develop a brand using digital platforms and other strategic tools.

  • Market research

Gather information about customers, competitors and other stakeholders to better understand your goals and objectives.

  • Strategic marketing

Pull everything you have learnt together to be able to develop and deliver an effective marketing plan.

  • Accounting, economics and finance

Gain the foundational knowledge you need to succeed in business.

    Career outcomes

Account manager
  • Plan, resource and build strategy to maintain positive relationships with customers.
  • Improve processes and liaise with management to deliver value for your organisation.
Advertising account manager
  • Liaise with clients and creatives to deliver on briefs to execute effective advertising campaigns.
Marketing manager/Brand manager
  • Plan, organise, lead teams, budget and execute marketing strategies to deliver value for your organisation.
Marketing analyst
  • Gather data from marketing activities.
  • Communicate outputs and identify opportunities with wider marketing teams.
  • Assess strategies for product delivery to mitigate risks.
  • Build and maintain positive relationships with all stakeholders including business customers.
Digital marketing manager
  • Develop content marketing to earn channel reach through effective social media, mobile and other digital marketing campaigns.
International marketing manager
  • Assess overseas markets and develop marketing strategy to successfully appeal to different cultures.


The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). 

Programme Structure

Courses include:

  • Big Ideas in Business
  • Dollars and Sense
  • Marketing: Stand and Deliver
  • Second major core subject or elective subject 
  • Investigating Economic Issues  
  • Analysing Business Data

Key information


  • Full-time
    • 36 months

Start dates & application deadlines


360 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

CRICOS code: 067108A 

Subject prerequisites 
  • VCE: Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Tuition Fee

To alway see correct tuition fees
  • International

    35800 AUD/year
    Tuition Fee
    Based on the tuition of 35800 AUD per year during 36 months.
  • National

    12589 AUD/year
    Tuition Fee
    Based on the tuition of 12589 AUD per year during 36 months.

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

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Business - Marketing
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