Overview

In the Marketing major at the University of Wisconsin Madison students learn the foundations of marketing—product, place, price, promotion—and how these concepts impact business strategy and execution in different industries and contexts, as well as the importance of relationships with customers and channel partners. Marketing professionals possess and develop a variety of skills including qualitative and quantitative analysis, critical thinking, creativity, communications, and problem solving. The marketing major provides a robust foundation in the marketing discipline, coupled with the flexibility to pursue several areas of interest in the discipline.

Students may pursue a variety of careers in marketing including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management.

Learning Outcomes

Demonstrate the ability to formulate and implement marketing strategies related to product, place/distribution, price, promotion.

Demonstrate the ability to evaluate and analyze appropriate market segments and generate effective marketing plans.

Locate, evaluate, and leverage relevant sources to determine and support their marketing actions.

Apply analytical rigor to marketing decisions.

Programme Structure

Courses include:

Brand Management & Strategy

Marketing in a Digital Age

Reading and Research-Marketing

Marketing Communications

Global Marketing Strategy

Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2024-01-23 00:00:00
- Apply before 2023-10-01 00:00:00
Starting 2024-09-04 00:00:00
- Apply before 2024-01-15 00:00:00

More details

Fall Early Action: November 1

Language

English

IELTS

6.5

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Credits

111 SCH

Delivered

On Campus

Disciplines

Marketing Digital Media Digital Marketing View 746 other Bachelors in Digital Media in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Schedule an IELTS test!

TOEFL^® IBT

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Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Wisconsin Madison and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

Admissions application
Application fee
Course and grade information from grades 9-12
Two essays: tell us about your academic and personal achievements
One required letter of recommendation
English language proficiency
Official test scores: scores from either the ACT or the SAT

Tuition Fee

To always see correct tuition fees

International

39428 USD/year

Tuition Fee

Based on the tuition of 39428 USD per year during 48 months.
National

39428 USD/year

Tuition Fee

Based on the tuition of 39428 USD per year during 48 months.
In-State

10798 USD/year

Tuition Fee

Based on the tuition of 10798 USD per year during 48 months.

Living costs for Madison

1015 - 1752 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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