Marketing, B.B.A. | The University of Texas at Arlington | Texas City, United States
48 months
27494 USD/year
27494 USD/year
12208 USD/year
Tuition fee
Apply date
Start date


The Marketing program at The University of Texas at Arlington will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management.


Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.  

Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.

Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that the curriculum in the Marketing program at The University of Texas at Arlington is uniquely designed to address. 

With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.

What Will I Learn?

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships

Career Opportunities

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

Programme Structure

Courses include:

  • Effective Business Communication
  • Legal and Ethical Environment of Business
  • Intermediate Statistics for Business Analytics
  • Business Finance
  • Managing Organizational Behavior
  • Organizational Strategy
  • Principles of Marketing
  • Operations Management

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Complete the Applytexas Application or the Common Application
    • Pay the Application Fee or Submit Your Fee Waiver
    • Submit Official Documents & Optional Test Scores
    • Submit FAFSA or TASFA

Tuition Fee

To alway see correct tuition fees
  • International

    27494 USD/year
    Tuition Fee
    Based on the tuition of 27494 USD per year during 48 months.
  • National

    27494 USD/year
    Tuition Fee
    Based on the tuition of 27494 USD per year during 48 months.
  • In-State

    12208 USD/year
    Tuition Fee
    Based on the tuition of 12208 USD per year during 48 months.

Living costs for Texas City

882 - 1634 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

The University of Texas at Arlington
The University of Texas at Arlington


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