Marketing

Overview

Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively.  

Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.

Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that the curriculum in the Marketing program at The University of Texas at Arlington is uniquely designed to address. 

With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.

What Will I Learn?

• Customer centric view of the market

• Long-term customer satisfaction

• Development of mutually beneficial relationships

Career Opportunities

• Marketing researcher

• Advertiser

• Purchaser

• Distribution manager

• Product developer

• Product manager