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Marketing (Applied), Bachelor

  • Anytime
    Application Deadline
  • 48 months
University rank #238 (QS) Melbourne, Australia
In this four-year Marketing (Applied) program at RMIT University, you will build on your classroom learning through a compulsory industry placement undertaken in third year. You can also choose additional sequences of study, including advanced specialisations in marketing, or courses in other business or related disciplines.
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This Marketing (Applied) program at RMIT University focus on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. 


Businesses are increasingly demanding a new set of marketing skills as they move from traditional to digital marketing strategies. RMIT’s commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in the following roles in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing:
  • digital marketing
  • social media
  • customer and business analytics
  • sales and marketing campaign development


The Bachelor of Business (Marketing) (Applied) is an AMI Accredited Course.  

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Accounting in Organisations and Society
  • Business Statistics
  • Marketing Principles
  • Macroeconomics
  • Prices and Markets
  • Introduction to Management
  • Business Information Systems
  • Buyer Behaviour

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

CRICOS Code: 063201C

  • This program targets high performing students and selection is based on high academic merit.
  • You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75%
  • Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Tuition Fee

  • International

    34560 AUD/year
    Tuition Fee
    Based on the original amount of 34560 AUD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Domestic Students: Commonwealth supported places

Living costs for Melbourne

  • 1501 - 2660 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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