Bachelor On Campus

Marketing (Applied)

RMIT University

48 months
36480 AUD/year
Tuition fee
Apply date
Start date


In this Marketing (Applied) program at RMIT University, you develop your skills across buyer behaviour, brand management, product innovation and digital marketing. 


In third year of the Marketing (Applied) program at RMIT University you will undertake an 8- to 12-month work placement. By being immersed in your field, you can apply your knowledge to real challenges, deepen your understanding of your discipline, and be introduced to real world performance and workplace expectations.


Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to offering a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent RMIT marketing degree graduates are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles that span digital marketing and social media, customer and business analytics, sales and marketing campaign development. Some of our alumni include:

  • Graduate Management Trainee - L'Oréal
  • Digital Product Specialist - Telstra
  • Customer Analytics & Social Care - GM Holden
  • Location Intelligence Professional - Pitney Bowes


The Bachelor of Business (Marketing) (Applied) is an AMI Accredited Course.  

Programme Structure

Courses include:

  • Accounting in Organisations and Society
  • Business Statistics
  • Marketing Principles
  • Macroeconomics
  • Prices and Markets
  • Business Information Systems
  • Buyer Behaviour

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

CRICOS Code: 063201C 

  • This program targets high performing students and selection is based on high academic merit.
  • You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 75%
  • Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades.

Tuition Fee

To alway see correct tuition fees
  • International

    36480 AUD/year
    Tuition Fee
    Based on the tuition of 36480 AUD per year during 48 months.
  • Domestic Students: Commonwealth supported places

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing (Applied)
RMIT University


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