This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations or advertising.
Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.
Students explore the communication contexts for these practices – cultural, social and political.
Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship, and event management.
Assignments provide material for a portfolio after graduation.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined theoretical and practical approach in this combined Bachelor degrees in Communication (Public Communication) - Creative Intelligence and Innovation course at the University of Technology Sydney also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines.
These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, and special events coordinator.
By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.
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Programme StructureCourses Include:
- The Ecology of Public Communication
- Problems to Possibilities
- Understanding Communication
- Principles of Advertising
- Leading Innovation
Check out the full curriculumVisit official programme website
- 48 months
Start dates & application deadlines
- StartingApplication deadline not specified.
DisciplinesCommunication Studies Public Relations Event Management View 41 other Bachelors in Public Relations in Australia
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We are not aware of any academic requirements for this programme.
- Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
- The English proficiency
- To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
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International46740 AUD/yearTuition FeeBased on the tuition of 779 AUD per credit during 48 months.
- All offers made to domestic undergraduate students will be for Commonwealth Supported Places (CSP).
Living costs for Sydney
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.