• Application Deadline
  • 36 months
The BA International Marketing and Business (Hons) at De Montfort University links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy.
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At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. 

This International Marketing and Business (Hons) at De Montfort University combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language.

You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.

Studying International Marketing and Business gives you the flexibility to pursue careers in a worldwide marketplace with leading multinational corporations

Reasons to study International Marketing and Business at DMU:

  • Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice)
  • Enjoy an international experience with #DMUglobal trips include New York, Belin, Copenhagen, Indore and Beijing
  • Placement opportunities with local, national and global companies including Volvo Group, DHL, Pfizer, FedEx, Rolls Royce, Bosch, Nike, Saint Gobain
  • The alumni are employed by leading brands in graduate jobs such as PR Communications Manager, Honda, Marketing Graduate at AVON, Marketing Executive at David Wilson Homes, Marketing Analyst at GI Solutions

Graduate careers

This course develops highly employable graduates sought after by companies who now need to have a global understanding.

Studying International Marketing and Business gives you the flexibility to pursue careers in a worldwide marketplace with leading multinational corporations.

Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign.


The International Marketing and Business programme is a Chartered Institute of Marketing (CIM) and Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      four years with a placement

  • Credits
    360 alternative credits

    390 (with a placement)

  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Global Business Issues
  • Employability, Professionalism and Academic Study
  • Marketing Essentials
  • Marketing Information and Decision Making
  • Digital and Social Media Context of Business
  • Financial Decision Making
  • Introduction to Work and Organisations
  • European Business Issues
  • Marketing Research
  • Buyer Behaviour

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test

General Requirements

  • Typical offers at 104 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC)
  • Five GCSEs at grades A–C including English Language and Maths
  • Pass Access with 30 Level 3 credits at Merit (or equivalent)
  • English (Language or Literature) and Maths GCSE required as separate qualifications at grade C
  • We will normally require students to have had a break from full time education before undertaking the Access course
  • International Baccalaureate: 24+ Points

Tuition Fee

  • International

    13750 GBP/year
    Tuition Fee
    Based on the original amount of 13750 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Leicester

  • 751 - 1430 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


At DMU, we are committed to helping our graduates enhance their careers and personal development through further study.

  • DMU Global High Flyers Award
  • DMU Sports Scholarship
  • International Scholarships

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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