Marketing Communications and Advertising (Honours)

Overview

• Gain the skills and attributes for a career in marketing communications and advertising.
• Learn to use contemporary multimedia solutions to develop integrated marketing communication strategies.
• Understand the latest digital and traditional marketing communication concepts and techniques.
• Have the opportunity to work abroad – with the possibility of funding through the Erasmus+ programme (until 2023) or the Turing Scheme.

Embrace the changing nature of today’s business environment to develop your intellectual and creative knowledge of marketing communications and advertising – balancing both theory and practice. On this course you will create a portfolio of work to show future employers your creative and innovative skill set.

Future careers

This Marketing Communications and Advertising (Honours) programme from Sheffield Hallam University prepares you for a career in

• marketing communications

• digital marketing

• advertising

• agency account management 

• promotional management

• brand management

• creative team management

• sales and promotional management

• public relations

• press

• media planning

• marketing

• events or exhibition management

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications through the Graduate Gateway programme. Students have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.