Consumer Behaviour and Marketing

Overview

This Consumer Behaviour and Marketing BSc degree from the University of Reading brings together the disciplines of consumer behaviour, marketing, applied psychology, and applied economics. You will be taught by world-leading specialists, including strong collaborations with staff from the departments of Psychology, and Food and Nutritional Sciences.

An important part of the degree is a consumer-based market research project. You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research.

In the final year, your dissertation enables you to study an area that you’re passionate about. Recent dissertations have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Career opportunities:

Our graduates do extremely well in the job market, with 90% in work or higher level study within six months.

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/ domestic food manufacturing companies, automotive companies, mobile telecommunications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.