• Application Deadline
  • 36 months
    Duration
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Overview

Marketing plays a key role in the success of any organisation. It is not just about advertising and selling, but also a process of creating value for customers and building customer relationships.

The BA Marketing programme at Xi'an Jiaotong-Liverpool University is delivered in the International Business School Suzhou (IBSS), one of an elite group of institutions worldwide to be accredited by the Association to Advance Collegiate Schools of Business (AACSB) and European Quality Improvement System (EQUIS). Less than 100 business schools worldwide have both AACSB and EQUIS accreditation.

Career

Our marketing graduates are represented at leading national and international companies working in positions such as marketing consultants, brand managers, marketing research analysts and media planners.

Graduates take a different path and progress on to postgraduate study, notably at prestigious UK institutions.

Accreditation

International Business School Suzhou (IBSS) is one of an elite group of institutions worldwide to be accredited by the AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System).

Detailed Programme Facts

  • More details:
    • For Mainland China applicants: 30 June
      • For international applicants and applicants from Hong Kong, Macao and Taiwan: 15 July
  • Programme intensity Full-time
    • Full-time duration 36 months
    • Duration description

      Three or four years.

  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Retail Marketing
  • Corporate Social Responsibility
  • Theory of the Firm
  • Qualitative Research Methods in Management
  • Entrepreneurship
  • Services Marketing
  • e-Marketing: Strategies and Techniques
  • Market Research.

English Language Requirements

  • Minimum required score:

    62

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

We welcome applications from high-quality candidates in all subjects with appropriate high school or equivalent qualifications. Students will normally be expected to have a high standing in their high school performance with a minimum ‘B’ average in all subjects as well as relevant subjects.

Tuition Fee

  • International

    11020 USD/year
    Tuition Fee
    Based on the original amount of 11020 USD per year and a duration of 36 months.
  • National

    11020 USD/year
    Tuition Fee
    Based on the original amount of 11020 USD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

RMB 88,000 per academic year

Living costs for Suzhou

  • 3000 - 5500 CNY/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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