Global Marketing (Top-up) (Hons)

Overview

About the Global Marketing (Top-up) (Hons) program offered by University of Huddersfield 

If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we’ll give you the opportunity to enhance your strengths in global marketing and international business.

• We’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena.
• Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans.
• Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management.
• You’ll also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, International Business, Strategic Marketing Planning and Advertising Strategy Planning.

Careers

Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.