• Anytime
    Application Deadline
  • 36 months
    Duration
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Overview

About The Course

Do you want to know why customers choose certain products and brands and what influences these decisions? Studying Marketing provides you with the understanding and skills needed to align customer needs to an organisation’s output of goods, services or information.

Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research. 

You’ll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies.

 This Marketing major from The University of Western Australia involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.

Career Pathways

A Marketing major from The University of Western Australia leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    • Duration description

      3 years (BCom); 4 years (BPhil [Hons])

    Part-time
    • Intensity Flexible
  • Credits
    144 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction to Marketing 
  • Consumer Behaviour
  • Financial Accounting 
  • Microeconomics: Prices and Markets
  • Organisational Behaviour 

English Language Requirements

  • Minimum required score:

    82

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    570

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

  • Minimum required score:

    64

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

CRICOS Code: 00126G

  • This major requires a certain level of Mathematics. If you do not meet this level, you may be able to take additional Mathematics units in your first year to satisfy this requirement.
  • The Mathematics prerequisite may not apply if you take the major in a degree other than the Bachelor of Commerce.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    38004 AUD/year
    Tuition Fee
    Based on the original amount of 114000 AUD for the full programme and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Domestic Average Annual Fee - $9,094.47 (Commonwealth supported students).

Living costs for Perth

  • 1328 - 2370 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Scholarships are available to students from a diverse range of backgrounds, including academic achievement, financial need, educational disadvantage, leadership and community service, artistic or sporting achievements, and being from a rural or remote area.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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