Your studies cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management and customer relationship management. The media we use continues to evolve rapidly and you will analyse integrated campaigns that combine digital communications (social media, search engine optimisation and emails) with more traditional media (newspapers, magazines and TV) to reach a wide range of audiences.
Creativity is a highly valued attribute in this industry and assignments are designed to develop your ideas, encourage you to take risks and devise memorable advertising materials. You will also take a strategic approach to your work, learning how your concepts can contribute to a marketing strategy to build or transform a brand. Our Agency Life option allows you the opportunity to gain short-term work experience with a real advertising agency, and we offer four year routes where you can spend your third year on industrial placement or studying abroad.
Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors.
Graduates from this degree have gained employment in the following job roles; Global Digital Marketing Manager at Jack Wills, Sainsbury's Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.
The (Hons) Advertising and Brand Management programme is offered at Manchester Metropolitan University.
You can apply until:
Always verify the dates on the programme website.
4 years with placement · 4 years with overseas study
You only need to take one of these language tests:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.Schedule TOEFL®
Minimum required score:
The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.Schedule IELTS
StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more
StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.