Manchester Metropolitan University

(Hons) Advertising and Brand Management, B.A.

  • Application Deadline
  • 36 months
    Duration
  • English
    Language

About

Your studies cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management and customer relationship management. The media we use continues to evolve rapidly and you will analyse integrated campaigns that combine digital communications (social media, search engine optimisation and emails) with more traditional media (newspapers, magazines and TV) to reach a wide range of audiences.

Creativity is a highly valued attribute in this industry and assignments are designed to develop your ideas, encourage you to take risks and devise memorable advertising materials. You will also take a strategic approach to your work, learning how your concepts can contribute to a marketing strategy to build or transform a brand. Our Agency Life option allows you the opportunity to gain short-term work experience with a real advertising agency, and we offer four year routes where you can spend your third year on industrial placement or studying abroad.

Your career prospects after the course

Our programmes aim to prepare you for careers in the advertising, marketing and public relations sectors.

Graduates from this degree have gained employment in the following job roles; Global Digital Marketing Manager at Jack Wills, Sainsbury's Marketing Graduate Trainee, Marks and Spencer Business Analyst, O2 Marketing Assistant, HSBC Equity Analyst, Asda Graduate Trainee, Toni and Guy Opticians Co-Creator.

The (Hons) Advertising and Brand Management programme is offered at Manchester Metropolitan University.

Accreditation

  • The Chartered Institute of Marketing (CIM) accredits this degree. 
  • Manchester Metropolitan Business School is an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business.

Detailed Programme Facts

Programme Structure

Courses include:
  • Digital Media and Marketing Platforms
  • Marketing Communications Theory and Practice
  • Principles of Marketing
  • The Responsible Marketer 
  • Personal and Professional Development 
  • Advertising Management
  • Brand Management
  • Consumer Behaviour and Culture
  • Agency Life Internships
  • The Big Agency

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

  • Minimum required score:

    79

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

  • 104-112 UCAS Tariff Points at A2 (Grades BCC-BBC) or acceptable alternatives e.g. BTEC Subsidiary Diploma, Diploma, Extended Diploma at Level 3 (Grades DMM).
  • GCSE grade C or grade 4 in English Language and Mathematics. Level 2 Functional Skills English and Mathematics also accepted.
  • 106-112 UCAS Tariff Points from a relevant Access to HE Diploma with at least 45 credits at Level 3.
  • 26 IB Diploma Points

StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International Applies to you

    15000 GBP/year
    Tuition Fee
    Based on the original amount of 15000 GBP per year and a duration of 36 months.
  • EU/EEA Applies to you

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Manchester

  • 645 - 1200 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Manchester Met is making a limited number of Vice-Chancellor scholarships available, each to the value of £5,000 (2018/19). These scholarships are open to international students who enrol on a full-time undergraduate or postgraduate taught programme in September 2018 or January 2019.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.