Mass Communication (Advertising and Entertainment), Bachelor

Mass Communication (Advertising and Entertainment), Bachelor

  • Application Deadline
  • 36 months
University rank #201 (ARWU) ,
This flexible course provides you with expertise in two professional communication disciplines. You will choose two majors from advertising, journalism, media and communication, public relations and entertainment industries.


Why choose this course?

A breadth of skills across communication disciplines means graduates of this course are attractive to employers seeking to capitalise on a range of media opportunities.

You can tailor your studies to meet a specific career outcome or broaden your experience to create wider employment options. Electives allow you to include further units in your major study areas, or diversify your studies with units from other areas of interest.

QUT boasts a mix of real-world applications and an established academic reputation. Practical skills are taught within an informed theoretical context by staff actively engaged in leading-edge research.

Opportunities also exist for internships and work placements in a broad range of industry organisations. Students have completed placements with Queensland Investment Corporation, River Living, Flying Arts and Bare Publicity.

Career outcomes

Because of the variety offered by this course, graduates obtain employment in a range of occupations across public and private sector organisations. Potential employment opportunities include careers as a public relations specialist, media planner, copywriter, corporate communication consultant, specialist journalist, media production specialist, media adviser or event manager. Pathways are also available for honours and professional or research postgraduate studies.Professional recognitionDepending on the choice of majors, graduates of the Bachelor of Mass Communication may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    288 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Year 1
  • explore core concepts driving media and communication industries in the new global economy
  • develop skills in your chosen professional areas of study - public relations, advertising, media and communication, journalism or entertainment
  • apply your knowledge to communication activities and exercises
  • gain insight into the nature and scope of the industry sectors
Year 2
  • focus on your major areas of study
  • apply your communication skills and knowledge of media industries
  • complete projects using industry-standard equipment and software
  • gain experience in a range of tasks you will undertake as part of your professional life
  • broaden your skills and knowledge through our range of elective units
Year 3
  • focus on refining your skills
  • work individually, and in teams, to produce a portfolio of work
  • address real-world client briefs
  • showcase your project management, communication and creative talents
  • gain real-world experience through work placement opportunities
  • network with industry leaders

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International Applies to you

    27200 USD/year
    Tuition Fee
    Based on the original amount of 27200 USD per year and a duration of 36 months.
  • National Applies to you

    27200 USD/year
    Tuition Fee
    Based on the original amount of 27200 USD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

  • 2018: $28900 per year full-time (96 credit points) (subject to annual review)
  • 2017: $27200 per year full-time (96 credit points) (subject to annual review)

Living costs for Brisbane

  • 1402 - 2530 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.