Business (Public Relations)

Overview

What’s distinctive about public relations at QUT is that the course builds two career paths: public relations in-house practitioner and public relations consultant. 

In the in-house practitioner path your final year at QUT develops your skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organisations. 

In the public relations consultant path, your final year at QUT involves a project where you pitch an idea to a real-world client and prepare a campaign to address their needs.

You will graduate with a portfolio of work to demonstrate your skills and potential to employers.

Career outcomes

The Business (Public Relations) course at Queensland University of Technology is well recognised in educating industry professionals. Our graduates hold positions in Brisbane, Sydney, New York, London and Norway, among other local and international destinations.

This means you will enter an industry which has an established network of QUT graduates currently working in positions around the world, including:

• public relations consultant/manager

• communications adviser

• corporate relations executive

• media adviser or press secretary

• media and communications officer or manager

• stakeholder relations adviser or manager

• publicist

• community relations officer

• corporate affairs manager