Business (Public Relations), Bachelor

Business (Public Relations), Bachelor

  • Anytime
    Application Deadline
  • 36 months
University rank #201 (ARWU) ,
A public relations career can take you from publicising a new movie, to launching a social media campaign, to improving relationships with customers, to developing a government safety campaign. Public relations is critical to success in business as it helps organisations build and protect their reputation and relationships with the community, employees and other stakeholders.


Why choose this course?

Your public relations course brings the real world into the classroom. You’ll learn how to build organisational relationships, write for and liaise with the media, and make public relations decisions across the corporate, government, agency and not-for-profit sectors.

What’s distinctive about public relations at QUT is that the course builds two career paths, allowing you to experience the roles of an in-house practitioner and public relations consultant. In the role of an in-house practitioner, your final year at QUT gives you the chance to act as a public relations manager and plan an annual communication program to maintain relationships for real-world organisations. As a consultant, your final year at QUT involves a real-world project where you pitch an idea to a real-world client and prepare a campaign to address their needs.

You’ll graduate with a portfolio of work to demonstrate your skills and potential to employers.

Real world learning

Following an overview of public relations theory and practice you will gain writing and planning skills necessary for practice.

Third-level units provide a broad view of the strategic application of public relations, including public relations within organisations, global examples of public relations, and public relations management.

Work placement opportunities in consultancies, government, corporate settings and community groups are available. You’ll also have access to events run by professional bodies such as the Public Relations Institute of Australia, and opportunities to create your own career networks.

In the capstone unit, public relations campaigns, you'll have the chance to integrate earlier learning by designing a campaign for a real world client.

Career outcomes

QUT’s public relations course is well recognised in educating industry professionals. Our graduates hold positions in Brisbane, Sydney, New York, London and Norway, among other local and international destinations.This means you will enter an industry which has an established network of QUT graduates currently working in positions around the world, including:

  • public relations consultant/manager
  • communications adviser
  • corporate relations executive
  • media adviser or press secretary
  • media and communications officer or manager
  • stakeholder relations adviser or manager
  • publicist
  • community relations officer
  • corporate affairs manager.


This course is accredited by the industry’s peak professional body, the Public Relations Institute of Australia, which provides access to professional education and career opportunities. QUT maintains strong links with this body and a number of our teaching staff hold executive positions.

Detailed Programme Facts

  • More details: Conditions apply for International students wishing to commence study in November. Contact for more information.
  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    288 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Public Relations major units

  • Public Relations Techniques
  • Public Relations Planning
  • Issues, Stakeholders and Reputation
  • Global Public Relations Cases
  • Public Relations Management
  • Public Relations Campaigns
  • Introduction to Public Relations
  • Marketing and Audience Research

Recommended complementary study areas

Second major and minor options

  • Advertising
  • Marketing
  • Integrated Marketing Communication
  • Management
  • Human Resource Management
  • Language

Additional minor option

  • Tourism and Entertainment Marketing

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

Before you start this course we assume you have sound knowledge in these areas:

  • English

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

StudyPortals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International Applies to you

    27700 USD/year
    Tuition Fee
    Based on the original amount of 27700 USD per year and a duration of 36 months.
  • National Applies to you

    27700 USD/year
    Tuition Fee
    Based on the original amount of 27700 USD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

  • 2018: $28700 per year full-time (96 credit points) (subject to annual review)
  • 2017: $27700 per year full-time (96 credit points) (subject to annual review)

Living costs for Brisbane

  • 1402 - 2530 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.