Business and Marketing Management (Hons) University of Sunderland

Overview

The  Business and Marketing Management (Hons)  programme of the University of Sunderland  forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing.

The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices.  In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches.

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Career ready

This programme aims to provide students with opportunities to explore and discover their unique identity and encourage engagement with experiences which will increase self-efficacy and provide tangible evidence of that identity. Our marketing students graduate with sought-after skills and knowledge across all areas of business and marketing management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.The employability focussed curriculum of the course has been designed in collaboration with a range of employers including: CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC, NHS, Enterprise Rent a Car, Uplift LP, Sedgefield SSP CIC, Castle Howard and NRL.

Accreditation

 Accredited by The Chartered Institute of Marketing (CIM)