Marketing, Bachelor | RMIT University | Melbourne, Australia
36 months
40320 AUD/year
Tuition fee
Apply date
Start date


The Marketing program at RMIT University focus on developing skills, knowledge and practices that are linked to industry expectations.     

Visit the official programme website for more information


You will experience this first-hand by examining case studies, and through opportunities to work in industry or on real industry-based projects. This Marketing program at RMIT University  combines core business studies with specialist marketing subjects and the option to choose additional sequences of study, including advanced specialisations in marketing, or subjects in other business or related disciplines.


Businesses increasingly require graduates with a new set of marketing skills as they move from traditional to digital marketing strategies. Our commitment to a practical, industry-connected education will ensure you are up to speed with current and emerging industry trends.

Recent graduates of this degree are working in industries as diverse as telecommunications, automotive, logistics, retail, property, e-commerce and marketing, in roles covering digital marketing, social media, customer and business analytics, sales, and marketing campaign development. Some alumni include:

  • Graduate Management Trainee - L'Oréal
  • Digital Product Specialist - Telstra
  • Customer Analytics & Social Care - GM Holden
  • Location Intelligence Professional - Pitney Bowes


The Bachelor of Business (Marketing) is an AMI Accredited Course. 

Programme Structure

Courses include:

  • Business Statistics 
  • Prices and Markets 
  • Marketing Principles
  • Accounting in Organisations and Society
  • Macroeconomics 
  • Business Information Systems 
  • Buyer Behaviour 

Key information


  • Full-time
    • 36 months
  • Part-time
    • 72 months

Start dates & application deadlines


IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS
PTE Academic admission requirements PTE Academic
More about PTE Academic
TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

CRICOS Code: 106623K

  • You must have successfully completed an Australian Year 12 or an equivalent senior secondary school qualification with a minimum average of 65% 
  • Equivalent qualifications may also include completion of the RMIT Foundation Studies program or a recognised post secondary diploma in the relevant discipline with the required grades. 

Tuition Fee

To alway see correct tuition fees
  • International

    40320 AUD/year
    Tuition Fee
    Based on the tuition of 40320 AUD per year during 36 months.
  • Domestic Students: Commonwealth supported places   

Living costs for Melbourne

1501 - 2659 AUD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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RMIT University


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