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Communication (Public Relations), Bachelor

  • Application Deadline
  • 36 months
University rank #287 (QS) Online
Your study of public relations delivers knowledge and skills that are in increasing demand - public relations is one of the fastest-growing specialist areas in business. The Bachelor in Communication (Public Relations) is delivered by Massey University.


The Massey Bachelor of Communication (Public Relations) from Massey University will build the skills you need for a successful career in public relations. You will develop your interpersonal and inter-group communication abilities, strategic thinking and planning capabilities, writing, and research and information processing skills.

You’ll learn how to help organisations to communicate in persuasive and ethical ways with their staff, customers, regulators, communities, investors, and society. Public relations practitioners organise events, write and edit media releases plus online and print newsletters and publications, develop strategic public relations plans, and get great results via new media.

International recognition

Massey Business School is ranked in the top 2% of business schools globally.
You will be joining communication and media-related programmes ranked as some of the best in the world.

  • Massey’s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). This prestigious accreditation recognises Massey's "good connections with industry, its commitment to constant improvement, its strong leadership, and large research output".
  • The communication programmes are also ranked in the top 200 out of 800 leading world universities by the international university ranking agency QS (Quacquarelli Symonds).

Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.

Leading the way

Massey University was New Zealand’s first institution to offer university-level courses in Public Relations, so you’ll be able to take advantage of our vast knowledge and experience in teaching this discipline.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    120 credits alternative credits
  • Languages
    • English
  • Delivery mode

Programme Structure

Courses included:

  • Public Relations Practice
  • Public Relations Management
  • News Media Processes
  • Professional Presentations in Business
  • Communication and Technological Change 
  • Introduction to Journalism
  • International Case Studies in Public Relations
  • Speech Writing
  • Communication Internship
  • Risk and Crisis Communication
  • Media Law and Ethics
For more information, please visit programme website.

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

Entry requirements

To enrol in the Bachelor of Communication (BC) degree you need to have an entrance to university qualification, either through Bursaries and Scholarship Examinations, NCEA, New Zealand University Entrance, Admission with Equivalent Status, Discretionary Entrance or Special Admission.

For more information, please visit programme website

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    24290 USD/year
    Tuition Fee
    Based on the original amount of 24290 USD per year and a duration of 36 months.
  • National

    5726 USD/year
    Tuition Fee
    Based on the original amount of 5726 USD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.


Scolarships Available:

  • Massey University Vice-Chancellor’s Doctoral Scholarships
  • Massey University Doctoral Scholarships
  • Massey University Doctoral Scholarships for Maori
  • Massey University Masterate Scholarships
  • Massey Masterate Scholarships for Maori Students
  • Ryoichi Sasakawa Young Leaders’ Scholarship
  • Lovell and Berys Clark Scholarship
  • Sir Alan Stewart Postgraduate Scholarships
  • Freemasons Postgraduate Scholarship
  • Freemasons University Scholarships
  • Massey University Travel Abroad Bursary
  • Goodman Family Scholarships
  • Massey University Alumni Doctoral Completion Bursary
  • Resources Management Law Assn Scholarship

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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