Management: Marketing, Bachelor

  • Anytime
    Application Deadline
  • 48 months
    Duration
  • English (schedule IELTS)
    Language
Online
Marketers identify customer needs, develop new products and services, and promote them locally and internationally.

About

Marketing in a large, product-driven company is different from marketing in a small knowledge-based start-up or not-for-profit organization. Your Bachelor of Management in Marketing from Athabasca University will help you succeed in a wide variety of settings. You will gain an in-depth understanding of:

  • consumer behaviour
  • e-marketing
  • marketing strategy
  • sales-force management
  • marketing research
You’ll also learn about international marketing issues like:
  • international trade controls
  • foreign trade operations
  • location of markets
  • negotiation practices
  • monetary issues
  • international public relations
Graduate ready to tackle the marketing challenges of any organization and to take on associated management responsibilities in finance, operations and human resources.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline. More details:
    • You can apply to AU anytime without a deadline. 
    • Courses start : Monthly, on the 1st of each month
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • International Business Management
  • Management Information Systems
  • Overview of e-Commerce

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • There are no formal admission requirements for this program. All you need is to be 16 or older. You can enrol anytime and start right away, regardless of your previous education.
  • Please note: If you have a degree in administration, business, commerce or management, or a degree with a related major or concentration from AU or another university, you cannot apply to the Bachelor of Management in Marketing program.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International Applies to you

    16240 CAD/year
    Tuition Fee
    Based on the original amount of 64960 CAD for the full programme and a duration of 48 months.
  • National Applies to you

    8200 CAD/year
    Tuition Fee
    Based on the original amount of 32800 CAD for the full programme and a duration of 48 months.
  • In-State Applies to you

    6670 CAD/year
    Tuition Fee
    Based on the original amount of 26680 CAD for the full programme and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Please note: These costs are estimated. AU can and may increase tuition fees annually.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.