Management: Marketing, Bachelor

  • N/A
    Application Deadline
  • 48 months
    Duration
  • Tuition Fee
    11430 CAD/year
    Tuition fee
    7960 CAD/year
    Tuition fee
    6670 CAD/year
    Tuition fee
  • English
    Language
Online
Your Athabasca University (AU) online Bachelor of Management: Marketing will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.

About

Your Athabasca University (AU) online Bachelor of Management: Marketing will prepare you to tackle the marketing challenges of any organization, as well as to take on associated management responsibilities in finance, operations, and human resources for your unit or department.

Program-Specific Learning Outcomes

As a result of completing this program, students should be able to

  • demonstrate knowledge and skills in identifying customer needs through market research, developing new products and services based on marketing strategy formulation, and promoting and distributing products and services with relevance in domestic and international settings.
  • demonstrate a basic understanding of issues related to international trade controls, foreign trade operations, location of markets, negotiation practices, monetary issues and international public relations.
  • exhibit entry-level marketing skills for use in government, industry and private sector organizations that engage in exporting or importing goods and services in world markets.
  • obtain an in-depth understanding of consumer behaviour, e-marketing, international marketing, marketing strategy, sales-force management and marketing research.
Possible Career Options
  • Advertising Account Executive (Advertising Specialist)
  • Art Director in advertising
  • Wholesale/Retail Manager
  • Market Researcher/Analyst
  • Marketing Officer
  • Public Relations Officer
  • Sales and Advertising Professional
  • Customer Account Manager
  • Consultant
  • Direct Sales Specialist
  • Marketing Co-ordinator
  • Promotion and Communication Officer
  • Publicist
  • Conference and Events Planner

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses Include:

  • International Business Management
  • Management Information Systems
  • Overview of e-Commerce
  • Introduction to Human Resource Management
  • Strategic Management
  • Consumer Behaviour
  • Marketing Strategy
  • Marketing Research
  • Accounting for Managers
For more information please visit the program website.

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    80

    The TOEFL – or Test Of English as a Foreign Language – offers an internet-based test (iBT). The final, overall iBT score ranges between 0 and 120, and includes a scaled average from the four components (reading, listening, speaking, and writing). Read more about TOEFL (iBT).

Academic Requirements

Becoming an Athabasca University student is easy – our open admission policy means if you’re 16 or older, you will be accepted as a student. Paying a one-time application fee lets you register for more than 750 courses, as long as you meet the prerequisites.

English Language Proficiency Requirements

If your native language is not English, you must demonstrate English Language Proficiency (ELP) to take Athabasca University courses. AU accepts the following as proof of English Language Proficiency.

  • Completion of high school in an English-speaking country.
  • Completion of 15 university credits from a recognized English-speaking university, or 1 year at a non-university post-secondary institution with an overall average of 75% (GPA of 3.0).
  • Minimum score of 6 on the International English Language Testing System (IELTS).
  • Minimum score of 60% on the Canadian Academic English Language Assessment (CAEL).
  • Minimum score of 80 on the Michigan English Language Battery (MELAB) test.
  • Minimum score of 59 on the Pearson Test of English (PTE).
  • Minimum score of 213 on the computer- or paper-based Test of English as a Foreign Language (TOEFL PBT), with 4.5 on the Test of Written English (TWE).
  • Minimum score of 80 with an essay score of 20 on the Internet-based Test of English as a Foreign Language (TOEFL iBT).
  • Successful completion of AU’s English Language Proficiency Program with an overall average of 75% (GPA of 3.0).
You can apply to AU anytime. All undergraduate programs enrol students year round. Your program begins when you apply.

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa! (Unless that chair you're sitting on is in a foreign country...)

Tuition Fee

  • International

    11430 CAD/year
    Tuition Fee
    Based on the original amount of 45720 CAD for the full programme and a duration of 48 months.
  • National

    7960 CAD/year
    Tuition Fee
    Based on the original amount of 31840 CAD for the full programme and a duration of 48 months.
  • In-State

    6670 CAD/year
    Tuition Fee
    Based on the original amount of 26680 CAD for the full programme and a duration of 48 months.
  • Please note: These costs are estimated. AU can and may increase tuition fees annually. Also, the fees above were determined by using 3-credit courses to find the program total. The program fee would be different if, for example, a 6-credit course is used in the program in place of two 3-credit courses.

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.