Overview

As the technology field shifts, the curriculum must embrace the changes in technology to appropriately address the needs of the students.The certificate will broaden the scope of understanding e-commerce for IT students interested in embarking upon this new technology and pursuing an associate or bachelor’s degree. The Undergraduate Certificate in E Commerce is offered by the American Public University.

As the technology field shifts, the curriculum must embrace the changes in technology to appropriately address the needs of the students.

The growth of the World Wide Web, supported by the increased use of the Internet to purchase goods and services, has led to e-commerce, or electronic commerce, the buying and selling of products and services via computer networks.

E-commerce is now one of the leading trends in Web technology that is influencing the use of Websites. 

E-commerce focuses on three major types of e-commerce as defined by B2B (business-to-business) commerce, B2C (business-to-consumer), and C2C (consumer-to-consumer). The certificate will help students stay current and remain employable in today’s information age.

Upon completion of this plan, the student will be able to:

• Explain the evolution of e-commerce architecture.
• Summarize the social and economic influences of e-commerce.
• Assess the use of Web analytics, Web videography, search engine optimization, and Web content management systems to promote e-commerce.
• Compare traditional business models with growing Web technologies, Web analytics, Web videography, search engine optimization, and Web content management systems used for e-commerce.
• Develop management strategies that would incorporate e-commerce and achieve organizational missions.