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Business and Commerce (Marketing), BBusCom

  • Application Deadline
  • 36 months
    Duration
University rank #601 (WUR) Toowoomba, Australia | Springfield Central, Australia| Online
The Business and Commerce (Marketing) degree at the University of Southern Queensland provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course.
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Overview

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.

Career outcomes

As a graduate of the Business and Commerce (Marketing) degree at the University of Southern Queensland, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    Part-time
    • Intensity Flexible
    • Duration description

      3 years or part-time equivalent

  • Credits
    24 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:
  • Consumer Behaviour 
  • Marketing Communications 
  • Creating Marketing Value 
  • Digital Marketing and Branding 
  • Global Marketing Channels
  • Marketing Research 
  • Marketing Strategy 
  • Marketing Project

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

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  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    58

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • CRICOS: 092182E

To be eligible for admission, applicants must satisfy the following requirements:

  • Have achieved a minimum Overall Position (OP) 16, tertiary entrance rank 64 or equivalent qualification.
  • Subject Pre-requisite: English (4, SA) or equivalent.
Applicants are advised to also address the following:
  • Assumed Knowledge expectations: Mathematics A (4, SA) or equivalent.

Tuition Fee

  • International

    3200 AUD/credit
    Tuition Fee
    Based on the original amount of 3200 AUD per credit and a duration of 36 months.
  • National

    2500 AUD/credit
    Tuition Fee
    Based on the original amount of 2500 AUD per credit and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Toowoomba

  • 1200 - 2000 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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