Placeholder image for Business (Marketing)

Business (Marketing), Bachelor

  • Application Deadline
  • 36 months
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised


Combining sharp strategic skills with creativity and persuasive communication, marketing is a fast-evolving career boasting global demand and opportunities. 

Whether you are leaving school, working for yourself or climbing the corporate ladder, this degree has a strong focus on professional practice and provides ample opportunities for you to apply your learning in real-world settings as well as showcase your value to prospective employers.

Course highlights

Charles Sturt University's Bachelor of Business (Marketing) focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.

  • Earn a higher salary when you graduate

    The QILT Graduate Outcomes Survey 2018 ranked Charles Sturt University graduate median salaries three years after graduating as the highest in Australia (more than $73,000).

  • Expand your career options

    Broaden your career prospects by specialising in a second study area in your degree. You can choose from a range of business and non-business areas, including advertising, cultural heritage management, human resource management, management, marketing, communication and digital media, organisational communication and public relations, psychology and sociology. With almost 20 joint study options on offer, you can tailor your business degree to suit your career goals.

  • Study at your own pace

    We offer maximum flexibility, allowing you to fast-track and pick up extra subjects or go slowly when you need to. The course is also available online, so you can fit your study in around family responsibilities or other commitments. Charles Sturt University also offers a wide range of academic and support services to help you succeed in your studies, so you're never alone, even when you're studying at home.

  • Learn from leading experts

    Charles Sturt University has a thriving online community. Our academics have extensive business, practical workplace and research experience that informs their teaching, and they place a strong focus on quality work-integrated learning and teaching. All this means you'll graduate highly skilled, knowledgeable, insightful, reflective, ethical and job-ready.

Career opportunities

Charles Sturt University's Bachelor of Business (Marketing) prepares you to meet the needs of industry and commerce, particularly in the areas of branding, international marketing, marketing research, marketing communications and strategic marketing. As a graduate, you'll be ready to embark on a broad range of high-demand marketing careers in Australia or overseas. If you are already working in the business or marketing industry, this course may open up opportunities for career advancement or promotion.

  • Move into management

    Take your skills to the top as a brand manager, product manager, customer relationship manager, national or international sales and marketing manager, or business development manager.

  • Innovate in digital and social media

    Step into the ever-evolving and exciting world of digital and social media marketing as a social media campaigns manager, digital marketing manager or communications strategist.

  • Take on consultancy and coordination

    Looking for an always on-the-go career? You might like to explore roles such as marketing consultant, marketing and events coordinator, or social marketer.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Intensity Flexible
  • Credits
    192 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses included:
  • Business Economics
  • Organisations & Management
  • Ethics, Sustainability & Culture
  • Workplace Learning 
  • Business Statistics
  • Marketing & Society
  • Buyer Behaviour
  • Market Research
  • Strategic Marketing Management

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements


  • 006177D (Albury-Wodonga, Bathurst)
  • 045873A (CSU Study Centre Melbourne, CSU Study Centre Sydney)
Applicants for the Bachelor of Business (Marketing) must meet the following Admission Requirements:
  • A completed High School Certificate (or equivalent) with an ATAR of at least 60 (including adjustment factors).
  • Successful completion of at least two Bachelor degree level subjects (or Australian Qualifications Framework (AQF) equivalent) or higher in any discipline.
  • A completed Vocational Education and Training (VET) Certificate III or higher, studied at a TAFE or Registered Training Organisation (RTO), or equivalent.
  • A completed Tertiary Preparation Certificate (TPC) or bridging program studied at a TAFE, Registered Training Organisation (RTO) or University, or equivalent.
  • Partial completion of a Vocational Education and Training (VET) Diploma, of at least 50% from a TAFE or Registered Training Organisation (RTO), or equivalent.

Tuition Fee

  • International

    28224 AUD/year
    Tuition Fee
    Based on the original amount of 28224 AUD per year and a duration of 36 months.
  • National

    10932 AUD/year
    Tuition Fee
    Based on the original amount of 10932 AUD per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • International fee (online): $25,600

Living costs for Bathurst

  • 1260 - 2250 AUD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?