Marketing with Language, B.A.

  • N/A
    Application Deadline
  • 36 months
    Duration
  • Tuition
    11200
    Tuition (Year)
    9000
    Tuition (Year)
  • English (take IELTS)
    Language
University rank #601 ,
University of Greenwich's marketing programmes have undergone a fundamental redesign. This is to ensure that we can give you the latest skills to meet the needs of an ever-changing industry. The Marketing with Language programme will also provide valuable qualifications in addition to your degree.

About

University of Greenwich's marketing programmes have undergone a fundamental redesign. This is to ensure that we can give you the latest skills to meet the needs of an ever-changing industry. The Marketing with Language programme will also provide valuable qualifications in addition to your degree. Year 1 covers essential marketing principles, building a strong foundation that is developed and enhanced in Years 2 and 3. Year 2 focuses on implementing the principles from the first year and concentrates on the operational side. You will develop 'marketing mixes' and undertake marketing research. Year 3 takes a more strategic perspective.

The programme usually results in recognition by the Chartered Institute of Marketing (CIM) in the form of their award. After a successful first year, you will usually be awarded CIM's Introductory Certificate in Marketing and when you graduate you will usually gain the Professional Certificate in Marketing. The Market Research Society and the Institute of Direct and Digital Marketing also offer exemptions from their professional qualifications to holders of this degree.

The programme has the following pathways:

  • BA Hons Marketing with Language (French)
  • BA Hons Marketing with Language (Italian)
  • BA Hons Marketing with Language (Spanish)

The programme also offers the opportunity of studying abroad for one year in a partner institution.

Aims of the programme:

  • Ensure you develop a good understanding and grounding in marketing
  • Provide you with an essential grasp of the skills required by employers including competence in a European Language.

Detailed Programme Facts

  • Deadline and start date Application deadline and start date were not specified by the programme.
  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Duration 36 months
    Part-time
    • Average duration 72 months
    • Intensity Flexible
    • Part-time variant
      Flexible
  • Credits
    180 ECTS 360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Full time

Year 1

Students are required to study the following compulsory courses.

  • Personal and Professional Development 1 (The Marketer) (30 credits)
  • Principles and Practice of Marketing (30 credits)
  • Financial Aspects of Marketing/PR (15 credits)
  • Multi-Channel Marketing (15 credits)

Students are required to choose 30 credits from this list of options.

  • European Languages (French 1) (30 credits)
  • European Languages (French 2) (30 credits)
  • European Languages (French 3) (30 credits)
  • European Languages (Italian 1) (30 credits)
  • European Languages (Italian 2) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • European Languages (Spanish 1) (30 credits)
  • European Languages (Spanish 2) (30 credits)
  • European Languages (Spanish 3) (30 credits)

Year 2

Students are required to study the following compulsory courses.

  • Research Methods (MET) (15 credits)
  • Customer Insight and Research (30 credits)
  • Marketing Management (30 credits)
  • Personal & Professional Development 2 (PPD2): The Marketer in Context(15 credits)

Students are required to choose 30 credits from this list of options.

  • European Languages (French 2) (30 credits)
  • European Languages (French 3) (30 credits)
  • European Languages (French 4) (30 credits)
  • European Languages (Italian 2) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • European Languages (Italian 4) (30 credits)
  • European Languages (Spanish 2) (30 credits)
  • European Languages (Spanish 3) (30 credits)
  • European Languages (Spanish 4) (30 credits)

Year 3

Students are required to study the following compulsory courses.

  • Contemporary Issues in Marketing (15 credits)
  • Strategic Decision Making for Marketers (15 credits)
  • Direct, Interactive and Digital Marketing (30 credits)

Students are required to choose 30 credits from this list of options.

  • European Languages (French 3) (30 credits)
  • European Languages (French 4) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • European Languages (Italian 4) (30 credits)
  • Language Research Project (French, Italian, Spanish, Mandarin Chinese)(30 credits)
  • European Languages (Spanish 3) (30 credits)
  • European Languages (Spanish 4) (30 credits)

Students are required to choose 30 credits from this list of options.

  • Final Year Project: Business Creation Project (30 credits)
  • Thematic Independent Studies (30 credits)
  • Dissertation (MET) (30 credits)

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Take IELTS test

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

Applicants should have:

A minimum of 280 UCAS points

FROM at least two A-levels or equivalent

PLUS GCSE (minimum grade C) in English and mathematics or equivalent qualifications.

* Applicants who do not have English as their first language require IELTS of 6 (with a minimum of 5.5 in each skill) or equivalent in a Secure English Language Test. Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

* Applications from mature students are welcome. Direct entry to Year 2 or 3 is available for qualified applicants.

Tuition Fee Per Year

  • GBP 11200 International
  • GBP 9000 EU/EEA

Funding

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.