Overview

You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.

The Bachelor of Arts in Integrated Marketing Communications at the National University prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields. It combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, teaching you to develop multi-platform, multi-public message dissemination plans.

Program Learning Outcomes

Demonstrate effective communication skills consistent with a professional marketing environment.

Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.

Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.

Apply persuasion theory to the development of media messages.

Develop multi-platform, multi-public message dissemination plans.

Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

Programme Structure

Courses include:

Intercultural Communication

Communication Technologies

Integrated Marketing Comm.

Critical Thinking and Ethics

Persuasion

Professional Presentations

Channel and Value Networks

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

This program starts monthly.

Language

English

IELTS

5.5

Start preparing for IELTS today!

TOEFL^® IBT

70

Credits

180 SCH

Delivered

Online

Disciplines

Marketing Digital Communication View 140 other Bachelors in Marketing in United States

Academic requirements

GPA

2

English requirements

IELTS

5.5

Start preparing for IELTS today!

TOEFL^® IBT

70

Other requirements

General requirements

Official high school transcripts and mark sheets (and certified English translations, if applicable)

Official high school diploma/proof of graduation (and certified English translations, if applicable)

Official post-secondary transcripts and diplomas if post-secondary schooling was pursued by applicant (and certified English translations, if applicable)

Proof of Financial Support: $33,500

Tuition Fee

To always see correct tuition fees

International

1665 USD/module

Tuition Fee

Based on the tuition of 1665 USD per module during 48 months.
National

1665 USD/module

Tuition Fee

Based on the tuition of 1665 USD per module during 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Marketing Communications.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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