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Integrated Marketing Communications, B.A.

  • Anytime
    Application Deadline
  • 48 months
    Duration
San Diego, CA, United States| Online
Develop an understanding of traditional marketing elements, including advertising, sales promotion, public relations, direct marketing, and more with the Bachelor of Arts in Integrated Marketing Communications at the National University.
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Overview

Integrated Marketing Communications Program at the National University Learning Outcomes

  • Apply appropriate theoretical precepts and practical skills in communication.
  • Demonstrate effective communication skills consistent with a professional marketing environment.
  • Develop a strategic communication program, gathering and utilizing data from the conduct of appropriate market research.
  • Evaluate global marketing strategies for products and services, utilizing contemporary buyer behavior.
  • Apply persuasion theory to the development of media messages.
  • Develop multi-platform, multi-public message disseminations plans.
  • Integrate program content to develop a basic marketing plan that contains all essential elements, including ethical considerations.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 48 months
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus, Online

Programme Structure

Courses include:

  • You’ll discover the magic of integrating these different elements to deliver a powerful and unified message in support of an organization or its products. 
  • By using the latest communication technologies and applying integrated marketing fundamentals, you’ll be equipped to develop effective marketing programs that deliver meaningful and measurable results.
  • The Bachelor of Arts in Marketing program prepares you for a variety of careers in marketing, sales, advertising, fundraising, public relations, and other persuasive fields.

English Language Requirements

  • Minimum required score:

    70

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    525

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

All entering undergraduate students without prior college level English and/or Math courses must take the ACCUPLACER mathematics and English evaluation as part of the admissions process. The results of the evaluation are printed immediately and a copy is provided to the student. Read more about Placement by Evaluation. The ACCUPLACER may be taken once at no charge. Subsequent examinations can be repeated after 14 days for a $5 fee. 

Tuition Fee

  • International

    370 USD/module
    Tuition Fee
    Based on the original amount of 370 USD per module and a duration of 48 months.
  • National

    370 USD/module
    Tuition Fee
    Based on the original amount of 370 USD per module and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Cost per Quarter Unit - $370

Living costs for San Diego

  • 1400 - 2460 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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