36 months
14000 GBP/year
9250 GBP/year
Tuition fee
Apply date
Start date


Promoting and marketing sport is a popular and growing industry. This Sport Marketing (Hons) course from Leeds Beckett University will provide you with an insight into the unique aspects of sport marketing in a changing global environment. 

Visit the official programme website for more information


You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course.

You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This Sport Marketing (Hons) course from Leeds Beckett University  will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business.

Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward. 

Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field.


The growth in recent years of sport as big business has opened up a world of possibilities, with roles available in social media, sponsorship, wearable technologies, commercial sales and fan-relationship management. Our students have gone on to be high-flyers in the sport marketing world, working in sponsorship, branding and social media for Sky Sports, O2 and Premier League clubs such as Manchester United and Liverpool.

  • Sport Marketing Executive
  • Sales Manager
  • Press Officer
  • Account Manager

Programme Structure

Courses include:

  • Sport Business Landscape
  • The Sport Consumer
  • Digital Business
  • Sport Finance 
  • Enterprise & Research
  • Personal, Professional & Academic Development (PPAD)

Key information


  • Full-time
    • 36 months
  • Part-time
    • 72 months

Start dates & application deadlines


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Selection Criteria
Due to the popularity of this course, we may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
  • International baccalaureate

25 Points

  • DBS Check 

An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. 

Tuition Fee

To alway see correct tuition fees
  • International

    14000 GBP/year
    Tuition Fee
    Based on the tuition of 14000 GBP per year during 36 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 36 months.

Living costs for Leeds

637 - 1103 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sport Marketing (Hons)
Leeds Beckett University


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