Business Administration

Overview

During the bachelor studies in Business Administration at Prague University of Economics and Business  the student will be introduced to all the areas that are essential for proper functioning of a business, e.g. marketing, logistics, corporate finance, personnel management or entrepreneurship.

Learning outcomes

In respective areas graduates are able to:

Knowledge and Understanding

• describe the principles of linear algebra, differential and integral calculus, and controls the basic procedures for solving differential equations and linear optimization;
• explain basic mathematical and statistical and probabilistic approaches to the analysis of economic data;
• characterize the structural elements of market economy and their interaction;
• describe the essence of the existence of organizational units and identify the basic processes that run through them (organizing, managing, financing, governing), including the associated cultural or social context;
• define all relevant environmental elements of the organization, their dynamics and influence on strategy and management of the organization;
• describe the basic frameworks, theories, models and methods for managing organizations in all phases of their life cycle;
• identify the basic principles of creating, maintaining and developing sustainable relationships with all stakeholders;

Professional Skills

• independently search, sort and interpret economic data;
• perform basic mathematical and statistical analysis of economic data;
• evaluate strategic, marketing, financial and personal business plans according to pre-established criteria;
• lead a team that has a farely well-defined objective;
• convincingly present own views and opinions of the team.