Digital Marketing, B.A. | Richmond American University in London | London, United Kingdom
48 months
Duration
15645 GBP/year
9250 GBP/year
Unknown
Unknown
Apply date
Unknown
Start date

About

The Digital Marketing programme from Richmond American University in London encompasses all aspects of marketing and digital marketing – from market research and consumer behaviour to branding and advertising. Ecommerce and social media are explored in detail, with an examination of their increasingly vital role in the marketing mix.

Visit the Visit programme website for more information

Overview

As with all of our students at Richmond, you’ll have the advantage of being able to study one programme and gain two degrees, from the US and the UK, opening up more international career opportunities.

On top of all this, you’ll be provided with a solid foundation in general business and management knowledge with a specific focus on digital marketing, both as business strategy and a function.

You will gain an understanding of the many different strands of digital marketing – user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales. Whatever your goals, by the end of the programme, you’ll be a master of digital marketing – someone who knows how to reach and influence people through multiple digital platforms.

There’s a broad spectrum of electives on offer in the third and fourth years. Choose from topics which are highly valued by future employers such as Data Science, Advanced Computer Applications in Business, Coding and Web Design. It’s an opportunity to specialise in an area that you find particularly interesting and could be invaluable when making a career choice.

You’ll be given the chance to work on live marketing briefs, so you’ll have a real grasp of how marketing and digital marketing works in practice. Guest speakers are invited to meet our BA Digital Marketing students, sharing their expertise and tips on how to get ahead in the industry. Based in vibrant London, home to world leading marketing, advertising and digital communication companies, you’ll be ideally positioned to capitalise on internship opportunities.

On completing this Digital Marketing programme from Richmond American University in London  , students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the world’s largest professional body of management accountants, entering into their Operational Level.

Employability

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Programme Structure

Courses included:

  • Digital Society 
  • Principles of Marketing 
  • Consumer Behaviour 
  • Developing and Managing Sales 
  • Digital Marketing and Social Media
  • Advertising and PR Campaigns 

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

More details

We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study.

Language

English
TOEFL admission requirements TOEFL® IBT
72

Credits

480 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
2.5

English requirements

TOEFL admission requirements TOEFL® IBT
72

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Richmond American University in London and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • A Levels: 96 UCAS points
  • US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
  • International Baccalaureate: 24 IB points (year 1)
  • BTEC National Diploma: MMM

Tuition Fee

To always see correct tuition fees
  • International

    15645 GBP/year
    Tuition Fee
    Based on the tuition of 15645 GBP per year during 48 months.
  • National

    9250 GBP/year
    Tuition Fee
    Based on the tuition of 9250 GBP per year during 48 months.

Living costs for London

1137 - 2157 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
8000 GBP
Deadline
Not specified
Scotland’s Saltire Scholarships for International Students
Merit-based

Read more about eligibility

Get-Scholarship
Location not available
Independent provider
Grant
15000 USD
Deadline
15 Jun 2024
Eon Essay Contest
Merit-based

Read more about eligibility

Eon Essay Contest
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1652 GBP
Deadline
Not specified
Commonwealth Shared Scholarship – University Bids
Merit-based Need-based

Read more about eligibility

UK Foreign, Commonwealth and Development Office (FCDO)
Location not available
Independent provider
Grant
1500 USD
Deadline
01 May 2024
Wear & I Fashion Pioneer Scholarship
Merit-based

Read more about eligibility

WEAR & I
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
ServiceScape Scholarship
Merit-based Need-based

Read more about eligibility

ServiceScape
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
3000 GBP
Deadline
29 Jun 2024
The London Pass Education Scholarship
Merit-based

Read more about eligibility

Go City
Location not available
Independent provider
Grant
1000 USD
Deadline
01 Dec 2024
The Simmons and Fletcher, P.C., Students With Disabilities Scholarship Contest
Merit-based Need-based

Read more about eligibility

Simmons and Fletcher
Location not available
Independent provider
Grant
500 GBP
Deadline
31 Aug 2024
Rapid Formations Entrepreneur Scholarship
Merit-based Need-based

Read more about eligibility

Rapid Formations
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Apr 2024
LIFE Scholarship
Need-based

Read more about eligibility

LIFE
Location not available
Independent provider
Grant
3000 USD
Deadline
30 Jun 2024
Moving Mates Scholarship
Need-based

Read more about eligibility

Moving Mates
Location not available
Independent provider
Grant
Various benefits
Deadline
Not specified
Erasmus+ - Grants for study mobility
Merit-based

Read more about eligibility

OeAD, Austria's Agency for Education and Internationalisation
Location not available
Independent provider
Grant
25000 USD
Deadline
14 Jun 2024
Atlas Shrugged Essay Contest
Merit-based Need-based

Read more about eligibility

Ayn Rand Institute
Location not available
Independent provider
Grant
5000 CAD
Deadline
31 Dec 2024
Pinsky Law New Venture Development Scholarship
Merit-based

Read more about eligibility

Pinsky Law
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2024
Coupons Plus Deals “Save for Future” Scholarship
Merit-based

Read more about eligibility

Coupons Plus Deals
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Jul 2024
Fighting Bullying With Technology
Merit-based

Read more about eligibility

1902 Software
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
20 Aug 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1000 USD
Deadline
10 Dec 2024
PlagiarismSearch 2024 Essay Contest
Merit-based

Read more about eligibility

PlagiarismSearch
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Apr 2024
Exploring Cryptocurrency and Blockchain Adoption in Various Industries Scholarship
Merit-based Need-based

Read more about eligibility

Casinos Blockchain
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Oct 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
15 Nov 2024
Clean And Recovery Scholarship Essay Contest
Merit-based Need-based

Read more about eligibility

Clean and Recovery
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Dec 2024
$1,000 All Star Verified Scholarship
Merit-based

Read more about eligibility

Verified Scholarships
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
17 Sep 2024
$1,500 Annual Video Contest Scholarship
Merit-based

Read more about eligibility

StudyCorgi
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
1000 USD
Deadline
Not specified
High School Essay Contest
Merit-based

Read more about eligibility

International Bipolar Foundation
Location not available
Independent provider
Grant
1000 GBP
Deadline
Not specified
Pearl Lemon Scholarship
Merit-based

Read more about eligibility

Pearl Lemon
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
750 USD
Deadline
23 Nov 2024
Studybay Fall Essay Contest
Need-based

Read more about eligibility

Studybay
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available

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