Overview

This Public Relations program from Shanghai Polytechnic University cultivates complex public relations application-oriented talents with deep humanistic background, solid professional knowledge, broad international perspective, innovative spirit and practical ability, who are able to engage in information communication, relationship coordination and image management of various organizations; with strong logical thinking, planning ability, certain coordination, organization and management ability, good communication and social skills.

Objective of value guidance

The program aims to nurture socialist builders and successors who love the motherland, have good overall development in moral, intellectual, physical, aesthetic and labour aspects, and possess excellent political consciousness, good scientific literacy, sound social personality and a positive attitude towards life.

Five years after graduation, students in this program should achieve the following objectives: (1) Have sustainable values and a sense of social responsibility and adhere to the code of practice. (2) Have the research, planning and consultation, communication and copywriting skills required to work in the field of public relations. (3) Have good team communication and certain leadership skills to organize and implement projects related to public relations, etc. (4) Have the pursuit and ability of lifelong learning, an international perspective and the ability to adapt continuously to a changing natural and social environment. (5) Have a strong physical and mental stability that will enable them to carry the burden of society for decades to come.

Programme Structure

Courses include:

Management

Principles of Political Science

Public Ethics

Public Relations

Communication

Marketing
Public Relations Practice and Cases

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-09-01 00:00:00
- Apply before 2025-07-10 00:00:00 , International

Language

English

Delivered

On Campus

Disciplines

Public Relations

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Shanghai Polytechnic University and/or in China, please visit Student Insurance Portal.

Other requirements

General requirements

Foreign citizens under 25, in good physical and mental health, and with a senior high school diploma.

Photocopy of passport page with photo.

For non-native English speakers, photocopy of senior high school transcripts and diplomas are required and national university entrance examination reports are expected; for native English speakers, photocopy of international. recognized examination reports are required, such as A-Level, SAT, ACT, AP, IB.

Photocopy of language proficiency certificates, such as HSK, IELTS, TOEFL, etc (English proficiency test reports are only required for non-native English speakers).

Recommendation letter from original school (with recommender’s signature and contact information).

Personal statement of study purpose.

3-minute video of self-introduction and study plan in China.

Tuition Fee

To always see correct tuition fees

International

20000 CNY/year

Tuition Fee

Based on the tuition of 20000 CNY per year during 48 months.

Living costs for Shanghai

5481 - 10133 CNY /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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