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Marketing (Hons), B.A.

  • Application Deadline
  • 36 months
    Duration
University rank #801 (QS) Hatfield, United Kingdom
Marketing is an exciting, dynamic and multi-focused discipline. This Marketing (Hons) course, offered by University of Hertfordshire, will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research.
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Overview

This Marketing (Hons) course, offered by University of Hertfordshire, will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Partnerships and opportunities

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Why choose this course?

5 Reasons to Study BA Marketing (Hons)

  • The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
  • You will get to work on live industry projects using real data and working with businesses and charities across the UK.
  • The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
  • All students have the option to study abroad and learn or develop language skills to give you an edge in the job market.
  • You will develop key marketing and communications skills at a leading international business facing University.

What job can I get?

Our graduates are well prepared for a wide range of marketing-related jobs in general marketing, communications, branding, sales, market research, business development and new product development.

Detailed Programme Facts

  • More details:
    • You can apply between 25 February and early July.
  • Programme intensity

    You can choose to do this programme part-time or full-time.

    Full-time
    • Full-time duration 36 months
    • Duration description

      Sandwich, 4 Years

    Part-time
    • Average part-time duration 60 months
    • Intensity Flexible
  • Credits
    360 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to Marketing Communications 
  • Marketing Data Analysis 
  • Economics for Business 
  • Professional Development for Marketers 
  • Principles of Marketing (CIM)
  • Foundations of Economics for Marketers

English Language Requirements

  • Minimum required score:

    72

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • 72 - 168 UCAS points. 
  • Standard IB offer ie 72 points from a minimum of 2 HL subjects at H4 or above.
  • GCSE Maths and English Language at grade 4 (C) or above.
  • ‘All students from non-majority English speaking countries require proof of English language proficiency, equivalent to an overall IELTS score of 6 with a minimum of 5.5 in each band.

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    13000 GBP/year
    Tuition Fee
    Based on the original amount of 13000 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Part time:

  • UK/EU Students: £1155 per 15 credits
  • International Students: £1625 per 15 credits

Living costs for Hatfield

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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