Marketing and Management

Overview

On this Marketing and Management programme from the University of East Anglia you will study marketing and management modules together, gaining unique insight into the continuous changes and challenges of the business world.

You’ll explore the essentials of marketing, both from an academic and a practical perspective. Marketing is primarily concerned with understanding markets, customers and their needs. You’ll explore several approaches to this art, including consumer behavior, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine, in great detail, the theoretical frameworks that underpin how organisations respond to market demand. You’ll develop skills in market research, advertising, sales and managing projects and people. You’ll also gain experience and confidence in presenting and communicating your ideas.

Alongside your marketing studies you’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will be introduced to the fundamentals of business. Then during your second and third years, alongside core marketing and management modules you’ll be able to choose optional modules, tailoring your degree to suit your interests.

Career destinations

• Marketing manager

• Sales Manager

• Social media manager

• PR executive

• HR executive

• Graduate trainee manager