Overview

Public Relations and Strategic Communication is offered by Utah Valley University. This degree prepares students with the necessary skills to communicate (a) visually, (b) orally, and through the (c) written word in traditional and digital mediums, as demanded by the ever-changing nature of strategic communication and public relations.

Program Learning Outcomes

Students with Foundational Knowledge will have a 1) theoretical, and up-to-date understanding, of current research findings centered on the concepts, constructs, and principles discussed in the fields of strategic communication and public relations. Researcher findings are often collected through diverse methodologies; therefore, students will (2) demonstrate an understanding of the methodologies and instruments used by both researchers and practitioners. These findings are written by a myriad of authors and disseminated through diverse channels, thus students will (3) become familiar with, and judiciously examine, both authoritative and non-credible sources of information in order to become a more information-literate individual. Finally, as Foundational Knowledge is always changing, students will 4) recognize the impermanent nature of knowledge claims in order to initiate and adapt to new approaches of communication.
In order to obtain Professional Skills, students will be able to (1) demonstrate competency in oral, written, visual, and nonverbal communication both individually and (2) in a team setting using the acquired skills gained from strategic communication and public relations courses. From these skills, students will be able to (3) create multimedia content designed to achieve specific objectives for organizations, while simultaneously targeting a diverse set of audiences in addition to (4) planning, managing, and executing strategic communication campaigns.

Programme Structure

Courses include:

Public Relations and Strategic Communication

Communication Research Methods

Theories of Communication and Culture

Public Relations and Strategic Communication Case Studies

Personal Health and Wellness
American Heritage

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-21 00:00:00
- Apply before 2025-08-01 00:00:00
Starting 2026-01-06 00:00:00
- Apply before 2025-12-01 00:00:00

Language

English

TOEFL^® IBT

Credits

120 SCH

Delivered

On Campus

Disciplines

Communication Studies Public Relations View 1062 other Bachelors in Communication Studies in United States

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

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Other requirements

General requirements

$115 application fee

Official High School Transcripts or Record Equivalent

English Proficiency

TOEFL 66 or higher iBT or IELTS 6.0 or higher (not required for ESL or native English speakers)

Affidavit of support and financial statements

(All financial support papers must be in English, showing amounts in U.S. dollars.)

Tuition Fee

To always see correct tuition fees

International

17800 USD/year

Tuition Fee

Based on the tuition of 8900 USD per semester during 48 months.
National

17800 USD/year

Tuition Fee

Based on the tuition of 8900 USD per semester during 48 months.
In-State

5818 USD/year

Tuition Fee

Based on the tuition of 2909 USD per semester during 48 months.

Living costs for Orem

950 - 1644 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Public Relations and Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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