Overview

The Mass Communication - Strategic Communication BA program from Abu Dhabi University helps develop practical, analytic, and creative communication skills through industry standard practical projects.

You will plan and execute professional public relations and advertisement campaigns (prepare budgets, goals, and evaluations), analyze audience and shared opinions, and understand communication theories. In addition, an Internship in the strategic communication industry will provide you with professional and networking opportunities in public relations and advertising.

Career opportunities:

Public Relations Professional
Social Media Manager
Advertising Executive
Branding Manager
Strategic Marketing Analyst
Strategic Planner
Marketing Strategist
Political Campaign Manager
Media Advisor
Strategic Communication Manager
Sponsorship and Fundraising Coordinator

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Programme Structure

Courses include:

Organizational Communication

PR Protocol and Etiquette

Writing for PR

Strategic Public Relations

Communication Strategy in Advertising

Integrated Communication Campaign

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Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-07-01 00:00:00

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Starting 2025-08-28 00:00:00

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Starting 2026-01-02 00:00:00

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Starting 2026-02-19 00:00:00

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More details

Abu Dhabi University accepts applications on a rolling basis throughout the year, with intakes in the Fall, Winter, Spring, and Summer.

Language

English

IELTS

5

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TOEFL^® IBT

61

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Credits

120 alternative credits

Delivered

On Campus

Disciplines

Communication Studies Media Studies & Mass Media View 9 other Bachelors in Media Studies & Mass Media in United Arab Emirates

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

5

Free IELTS Mock Tests!

TOEFL^® IBT

61

Schedule TOEFL®

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Completed online application
Copy of a valid passport (and residence visa if resident in the UAE)
Original equivalency letter issued by the UAE Ministry of Education for a foreign curriculum
Certified copy of official general secondary or high school certificate (or its equivalent)
Passport-sized photo with white background
A police clearance certificate ssued by any of the police departments located throughout the United Arab Emirates (UAE).
An official score report of Academic IELTS band (5.0), English EmSat (1100), TOEFL IBT (61), or CBT 173 or ITP 500 (ITP taken at AmidEast Institute only), Cambridge (154-161), IESOL/SESOL (B1/B2), Pearson PTE (36-41).
Proof of Grade 12/Year 13 completion is required for students applying with IGCSE/GCSE subjects.
Certificate of Good Conduct issued by the high school where the student successfully completed Grade 12/Year 13.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Abu Dhabi University and/or in United Arab Emirates, please visit Student Insurance Portal.

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Tuition Fee

To always see correct tuition fees

International

46650 AED/year

Tuition Fee

Based on the tuition of 1555 AED per credit during 48 months.
National

46650 AED/year

Tuition Fee

Based on the tuition of 1555 AED per credit during 48 months.

Al Ain Campus - 1240 AED

Living costs for Abu Dhabi

5000 - 8600 AED /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check for any work restrictions

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Mass Communication - Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities:

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student insurance

Make sure you meet all requirements

Tuition Fee

International

National

Living costs for Abu Dhabi

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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