Overview

Sports are loved around the world, attracting millions of fans, attendees and buyers. For any sports-related organization, it’s imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue.

When a BSBA student successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.

Program Learning Outcomes

The successful Business Administration - Sport Management - Sports Marketing Specialization from American Institute of Applied Sciences in Switzerland participant will be able to describe and demonstrate an understanding of the major concepts in the functional areas of general management (such as accounting, economics, finance, and marketing).
The successful BSBA participant will be able to describe and explain theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) as used for the internal and external analysis of a particular company situation or industry environment.
The successful BSBA participant will be able to apply their acquired knowledge and tools and organize and interpret the results in a logically integrated and cross-functional manner to support basic business decision-making.
The successful BSBA participant will be able to create and present basic oral and written business communications in English.

The successful BSBA participant will be able to develop learning skills that support further studies with a high degree of autonomy.

Accreditation

IACBE - International Accreditation Council for Business Education

HLC - Higher Learning Commission

ACBSP - Accreditation Council for Business Schools and Programs

OhioHigherEd - Ohio Department of Higher Education

Programme Structure

Course Examples:

Organizational Strategy
Marketing Communication
Event Marketing and Management
Sports Marketing and Promotions
Sport Media Technology
Sports Analytics

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-04-22 00:00:00
- Apply before 2025-02-15 00:00:00 , National
- Apply before 2025-01-15 00:00:00 , International
- Apply before 2025-02-15 00:00:00 , EEA/EU
Starting 2025-09-25 00:00:00
- Apply before 2025-07-15 00:00:00 , National
- Apply before 2025-06-15 00:00:00 , International
- Apply before 2025-07-15 00:00:00 , EEA/EU
Starting 2026-01-08 00:00:00
- Apply before 2025-11-15 00:00:00 , National
- Apply before 2025-10-15 00:00:00 , International
- Apply before 2025-11-15 00:00:00 , EEA/EU

Language

English

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

60

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Credits

180 ECTS

Delivered

Online

Disciplines

Business Administration Marketing Sports Management View 4 other Bachelors in Sports Management in Switzerland

Academic requirements

GRE^®

Required

English requirements

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

60

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Other requirements

General requirements

Candidates that have completed a Swiss Professional or Specialized Maturity need to undergo a complementary examination in order to be eligible for admission into the Bachelor program. Candidates in this situation are kindly invited to refer to the State Secretariat for Education, Research and Innovation (SERI), which is the institution responsible for the examination;
In the case of international applicants, a foreign upper secondary school-leaving certificate must correspond substantially to the Swiss Maturity Certificate in regards to school subjects, number of hours, and length of schooling. The recognition of foreign school-leaving certificates is based on the Recommendations for the assessment of foreign upper secondary school-leaving certificates of the Rectors' Conference of the Swiss Universities (CRUS), in alignment with the Convention on the Recognition of Qualifications concerning Higher Education in the European Region (ETS No. 165).

Tuition Fee

To always see correct tuition fees

International

9350 CHF/year

Tuition Fee

Based on the tuition of 9350 CHF per year during 36 months.

Funding

AUS offers partial scholarships covering up to 20% of Tuition Fees under the condition that the student will be engaged in administrative activities with AUS without impacting the academic schedule of the student. Should the student not meet this condition, the institution reserves the right to revoke the scholarship for the next academic term.

AUS is partnered with Cashare in order to provide student loans intended to be used to cover only the tuition fee and will be given directly to AUS for a limited duration of 24 months, under the name of the student. The student will start repaying their loan on a monthly basis, with an interest rate of 7.9% as soon as they start their studies with the institution.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Sport Management - Sports Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About