Overview

Marketing determines the product, sets the pricing strategy, structures the distribution of the product, and communicates to the channel members and consumers. Today’s marketers seek to find out what motivates buyer behavior, what creates value in the minds of their customers, and how to create messages that make their company’s offering the product or service of choice. With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.

The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.

When a Business Administration - Marketing Specialization student from American Institute of Applied Sciences in Switzerland successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.

Career:

With classes that focus on marketing communication, retailing management, consumer buying behavior, and more, our graduates are succeeding across all marketing fields – from advertising and public relations to brand management and e-commerce.

The primary focus of the curriculum is on marketing function management that provides an integrated approach to the discipline. Emphasis is on the development and implementation of marketing strategies and the effective use of the marketing mix.

Accreditation

IACBE - International Accreditation Council for Business Education

HLC - Higher Learning Commission

ACBSP - Accreditation Council for Business Schools and Programs

OhioHigherEd - Ohio Department of Higher Education

Programme Structure

Courses include:

Spreadsheet Application and Data Analysis
Organizational Strategy
Buyer Behavior
Marketing Communication
Retailing Management
Personal Selling

Key information

Duration

Full-time
- 36 months

Start dates & application deadlines

Starting 2025-04-22 00:00:00
- Apply before 2025-02-15 00:00:00 , National
- Apply before 2025-01-15 00:00:00 , International
- Apply before 2025-02-15 00:00:00 , EEA/EU
Starting 2025-09-25 00:00:00
- Apply before 2025-07-15 00:00:00 , National
- Apply before 2025-06-15 00:00:00 , International
- Apply before 2025-07-15 00:00:00 , EEA/EU
Starting 2026-01-08 00:00:00
- Apply before 2025-11-15 00:00:00 , National
- Apply before 2025-10-15 00:00:00 , International
- Apply before 2025-11-15 00:00:00 , EEA/EU

Language

English

IELTS

6

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TOEFL^® IBT

60

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Credits

180 ECTS

Delivered

Online

Disciplines

Business Administration Marketing Digital Marketing

Academic requirements

GRE^®

Required

English requirements

IELTS

6

Schedule an IELTS test!

TOEFL^® IBT

60

Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.

Other requirements

General requirements

Candidates that have completed a Swiss Professional or Specialized Maturity need to undergo a complementary examination in order to be eligible for admission into the Bachelor program. Candidates in this situation are kindly invited to refer to the State Secretariat for Education, Research and Innovation (SERI), which is the institution responsible for the examination;
In the case of international applicants, a foreign upper secondary school-leaving certificate must correspond substantially to the Swiss Maturity Certificate in regards to school subjects, number of hours, and length of schooling. The recognition of foreign school-leaving certificates is based on the Recommendations for the assessment of foreign upper secondary school-leaving certificates of the Rectors' Conference of the Swiss Universities (CRUS), in alignment with the Convention on the Recognition of Qualifications concerning Higher Education in the European Region (ETS No. 165).

Tuition Fee

To always see correct tuition fees

International

28000 CHF/year

Tuition Fee

Based on the tuition of 28000 CHF per year during 36 months.

Funding

AUS offers partial scholarships covering up to 20% of Tuition Fees under the condition that the student will be engaged in administrative activities with AUS without impacting the academic schedule of the student. Should the student not meet this condition, the institution reserves the right to revoke the scholarship for the next academic term.

AUS is partnered with Cashare in order to provide student loans intended to be used to cover only the tuition fee and will be given directly to AUS for a limited duration of 24 months, under the name of the student. The student will start repaying their loan on a monthly basis, with an interest rate of 7.9% as soon as they start their studies with the institution.

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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