Overview

The Business Administration - Marketing program at Saint Leo University provides a comprehensive education in marketing, covering topics such as consumer behavior, market research, advertising, promotions, sales, and more. Students will learn to create effective marketing strategies and campaigns that engage consumers and drive business success. They will also gain a thorough understanding of the role of marketing in driving organizational growth and profitability.

The program emphasizes hands-on learning, providing students with opportunities to apply their knowledge in real-world settings through internships, case studies, and marketing projects. The faculty is composed of experienced marketing professionals who bring real-world expertise and insights to the classroom.

Graduates of the program will be well-prepared to pursue careers in marketing across a variety of industries, including roles such as marketing manager, product manager, market research analyst, advertising executive, and more. They will also be well-positioned to pursue further education in areas such as marketing research, digital marketing, and consumer behavior.

Why Choose a Bachelor of Arts in Business Administration - Marketing Degree Specialization?

Develop an understanding of marketing concepts and functions, we all as the processes used to anticipate and satisfy customers' product needs and wants.

The College of Business' online BA in Business Administration with a Marketing degree specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.

Programme Structure

Courses include:

Consumer Behavior
Marketing Research
Advertising and Promotions
Sales Management
Digital Marketing
Brand Management
Marketing Strategy and Planning
Global Marketing
Retail Marketing.

Key information

Duration

Part-time
- 48 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Rolling admission deadlines with Multiple Start Dates.

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

Online

Disciplines

Business Administration Management Studies Marketing Management View 539 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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Other requirements

General requirements

High school diploma or equivalent
Completed application for admission
Official transcripts from all previously attended colleges/universities
ACT or SAT scores (optional for students over 21 years old)
Admission essay
Interview (in some cases)

Tuition Fee

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International

12750 USD/year

Tuition Fee

Based on the tuition of 425 USD per credit during 48 months.
National

12750 USD/year

Tuition Fee

Based on the tuition of 425 USD per credit during 48 months.
In-State

12750 USD/year

Tuition Fee

Based on the tuition of 425 USD per credit during 48 months.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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