The Bachelor in Business Administration (Marketing Communications pathway)(Hons) is delivered by American College of Greece.
Marketing as a discipline is a vital and indispensable business activity for all types of organizations, in part because it is a direct revenue generating activity. The Marketing major allows students to understand consumer needs, the design and delivery of goods and services, and the most effective means of informing consumers of their availability in harnessing offline and online/digital activities.
The marketing program aims to fulfill the demand for graduates equipped to cope with contemporary marketing issues and opportunities as employees or business owners, in both local and international contexts. The program seeks to connect theory to practice and to provide students the opportunity to gain as much hands-on experience as possible.
What You Will Study
Marketing at DEREE - The American College of Greece is both evolving and dynamic. Our two pathways adopt an interdisciplinary approach, building on knowledge from many other fields of study such as psychology, philosophy, sociology, economics, and statistics. In addition, students receive a strong business foundation with courses in: Accounting, Finance, Management, Computers, and International Business.
The pathways ensure that all students have opportunities to gain real world experience. In Level 6 Marketing courses, students will develop marketing projects with clients - including international brands, agencies, charities and local industries - to develop professional consulting abilities.
Marketing is one of the broadest fields of study in business, offering graduates a large variety of interesting and challenging career opportunities, including:
- Brand Manager
- Sales Representative
- Retail Buyer
- Market Researcher
- New Product Development Manager
- Public Relations Specialist
- Advertising Account Executive
- Media Planner
- Purchasing Agent
- Sales Manager
- Marketing Manager
- Retail Merchandising Manager
- Online Account Executive
- Online Sales Manager
- Media Sales Manager
- Distribution Manager
- Packaging Manager
- Non-profit Fund Raiser
- Insurance Agent
- Event Coordinator and Publication Specialist
- Consumer Insights Manager
- Social Media Specialist.
Get more detailsVisit official programme website
Programme StructureCourse include:
- Consumer Behaviour
- Marketing Communications
- Promotions and Digital Activation
- Building Marketing Value Proposition
- Marketing Research
- Integrated Marketing Communication Campaigns
- Advanced Marketing Management & Metrics
- 48 months
Start dates & application deadlines
- Apply before
- Apply before
DisciplinesBusiness Administration Communication Sciences Marketing View 9 other Masters in Business Administration in Greece
We are not aware of any academic requirements for this programme.
- One letter of recommendation from teacher/professor of last institution attended; letter from private tutor is not accepted
- Official high school transcript(s) and diploma or Official college/university transcript(s) and catalog (if applying for transfer credits)
- Acceptable evidence of proficiency in English
International450 EUR/creditTuition FeeBased on the original amount of 450 EUR per credit and a duration of 48 months.
EU/EEA350 EUR/creditTuition FeeBased on the original amount of 350 EUR per credit and a duration of 48 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.