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B.Sc. On Campus

Business Administration (Marketing Communications pathway)(Hons)

American College of Greece

48 months
Duration
450 EUR/credit
350 EUR/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The American College of Greece was the first educational institution in Greece to offer this Business Administration (Marketing Communications pathway)(Hons).

Overview

The Bachelor in Business Administration (Marketing Communications pathway)(Hons) is delivered by American College of Greece.

Marketing as a discipline is a vital and indispensable business activity for all types of organizations, in part because it is a direct revenue generating activity. The Marketing major allows students to understand consumer needs, the design and delivery of goods and services, and the most effective means of informing consumers of their availability in harnessing offline and online/digital activities.

The marketing program aims to fulfill the demand for graduates equipped to cope with contemporary marketing issues and opportunities as employees or business owners, in both local and international contexts. The program seeks to connect theory to practice and to provide students the opportunity to gain as much hands-on experience as possible.

What You Will Study

Marketing at DEREE - The American College of Greece is both evolving and dynamic. Our two pathways adopt an interdisciplinary approach, building on knowledge from many other fields of study such as psychology, philosophy, sociology, economics, and statistics. In addition, students receive a strong business foundation with courses in: Accounting, Finance, Management, Computers, and International Business.

The pathways ensure that all students have opportunities to gain real world experience. In Level 6 Marketing courses, students will develop marketing projects with clients - including international brands, agencies, charities and local industries - to develop professional consulting abilities.

Career 

Marketing is one of the broadest fields of study in business, offering graduates a large variety of interesting and challenging career opportunities, including:

  • Brand Manager
  • Sales Representative 
  • Retail Buyer 
  • Market Researcher 
  • New Product Development Manager 
  • Public Relations Specialist
  • Advertising Account Executive 
  • Media Planner 
  • Purchasing Agent
  • Sales Manager 
  • Marketing Manager
  • Retail Merchandising Manager
  • Online Account Executive 
  • Online Sales Manager 
  • Media Sales Manager 
  • Distribution Manager 
  • Packaging Manager
  • Non-profit Fund Raiser 
  • Insurance Agent 
  • Event Coordinator and Publication Specialist
  • Consumer Insights Manager
  • Social Media Specialist.

Programme Structure

Course include:
  • Consumer Behaviour 
  • Marketing Communications 
  • Promotions and Digital Activation
  • Building Marketing Value Proposition 
  • Marketing Research 
  • Integrated Marketing Communication Campaigns
  • Advanced Marketing Management & Metrics

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
87

Credits

121 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
87

Other requirements

General requirements

  • One letter of recommendation from teacher/professor of last institution attended; letter from private tutor is not accepted
  • Official high school transcript(s) and diploma or Official college/university transcript(s) and catalog (if applying for transfer credits)
  • Acceptable evidence of proficiency in English

Tuition Fee

  • International

    450 EUR/credit
    Tuition Fee
    Based on the original amount of 450 EUR per credit and a duration of 48 months.
  • EU/EEA

    350 EUR/credit
    Tuition Fee
    Based on the original amount of 350 EUR per credit and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Business Administration (Marketing Communications pathway)(Hons)
-
American College of Greece

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