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Business Administration (Marketing Management pathway)(Hons), B.Sc.

  • Application Deadline
  • 48 months
The American College of Greece was the first educational institution in Greece to offer a business degree with a concentration in Business Administration (Marketing Management pathway)(Hons).


The Bachelor in Business Administration (Marketing Management pathway)(Hons) is delivered by American College of Greece.

Marketing as a discipline is a vital and indispensable business activity for all types of organizations, in part because it is a direct revenue generating activity. The Marketing major allows students to understand consumer needs, the design and delivery of goods and services, and the most effective means of informing consumers of their availability in harnessing offline and online/digital activities.

The marketing program aims to fulfill the demand for graduates equipped to cope with contemporary marketing issues and opportunities as employees or business owners, in both local and international contexts. The program seeks to connect theory to practice and to provide students the opportunity to gain as much hands-on experience as possible.

What You Will Study

Marketing at DEREE - The American College of Greece is both evolving and dynamic. Our two pathways adopt an interdisciplinary approach, building on knowledge from many other fields of study such as psychology, philosophy, sociology, economics, and statistics. In addition, students receive a strong business foundation with courses in: Accounting, Finance, Management, Computers, and International Business.

The pathways ensure that all students have opportunities to gain real world experience. In Level 6 Marketing courses, students will develop marketing projects with clients - including international brands, agencies, charities and local industries - to develop professional consulting abilities.


Marketing is one of the broadest fields of study in business, offering graduates a large variety of interesting and challenging career opportunities, including:

  • Brand Manager 
  • Sales Representative 
  • Retail Buyer 
  • Market Researcher 
  • New Product Development Manager
  • Public Relations Specialist
  • Advertising Account Executive
  • Media Planner
  • Purchasing Agent
  • Sales Manager
  • Marketing Manager
  • Retail Merchandising Manager
  • Online Account Executive
  • Online Sales Manager
  • Media Sales Manager
  • Distribution Manager
  • Packaging Manager
  • Non-profit Fund Raiser 
  • Insurance Agent 
  • Event Coordinator and Publication Specialist
  • Consumer Insights Manager
  • Social Media Specialist.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    121 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course include:
  • Fundamentals of Marketing 
  • Marketing Communications
  • International Marketing
  • Consumer Behaviour
  • Building Marketing Value Proposition 
  • Marketing Research 
  • Advanced Marketing Management & Metrics 
  • Integrated Marketing Topics and Strategies 

              English Language Requirements

              You only need to take one of these language tests:

              • Minimum required score:


                The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

                Schedule TOEFL®
              • Minimum required score:


                The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

                Schedule IELTS

              Academic Requirements

              • Completed application form and personal statements (approximately 500 words), which may be submitted online
              • Two recommendation letters (at least one from an academic source and one from an employer)
              • Official college/university transcript of undergraduate degree from an accredited institution
              • Official college/ university transcript of graduate degree from an accredited institution (if applicable)
              • Evidence of proficiency in English

              Tuition Fee

              • International

                325 EUR/credit
                Tuition Fee
                Based on the original amount of 325 EUR per credit and a duration of 48 months.
              • EU/EEA

                325 EUR/credit
                Tuition Fee
                Based on the original amount of 325 EUR per credit and a duration of 48 months.
              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

              Living costs for Athens

              • 595 - 760 EUR/month
                Living Costs

              The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


              Other scholarships

              DEREE offers a series of scholarships based on academic achievement and/or other criteria. For information, inquire at the Financial Assistance and Planning Office.

              Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

              The Global Study Awards: get funded with up to £10,000 to study abroad

              Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.