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Marketing Management (Hons), B.Sc.

  • Application Deadline
  • 48 months
    Duration

About

During the course, you will learn about the role and importance of market research and analysis, as well as developing your understanding of consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. You will also select from a wide variety of optional modules.

On this four-year Marketing Management degree you will undertake an industrial placement and use that experience, combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies, allowing them to make a distinctive addition to their CV. Through guided learning in the final year, you reflect on your real-world experience and leverage this in developing a portfolio of professional practice.

Graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Introduction to Marketing
  • Marketing Learning Community - First Year
  • Preparation for Placement
  • Consumer Behaviour
  • Marketing Learning Community - Second Year
  • Marketing Research
  • Marketing Simulation
  • Routes to Market
  • Work Based Learning
  • Work Based Learning
  • Advanced Topics in Consumer Behaviour
  • Business-to-Business Marketing
  • Marketing Learning Community - Final year
  • Strategic Marketing
  • The Management of Marketing
  • Work Based Learning

English Language Requirements

You need the following IELTS score:

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

General Requirements

  • A-level: AAB
  • General Studies: Accepted as one of 3 A-levels
  • Preference: Three A-levels
  • Key skills: Not included in offer
  • GCSE: Maths and English Language (grade B in both)
  • Scottish Highers: ABBBB
  • Irish Leaving Cert: Offers will be made on the basis of 5 or 6 Higher level subjects.Please contact the Undergraduate Admissions Office (01524 592028) for further information
  • International Bacc: 35 pts overall with 16 pts from best three HL courses
  • BTEC: Overall grades DDD
  • Mature students: Applications welcome; recent experience of formal assessed study is required. Please contact the Undergraduate Admissions Office (01524 592028) for further information
  • IELTS: 6.5

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    18200 GBP/year
    Tuition Fee
    Based on the original amount of 18200 GBP per year and a duration of 48 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lancaster

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Lancaster University has committed £1.8m in scholarships and bursaries* to help with your fees and living costs. Our financial support depends on your circumstances and how well you do in your A-levels (or equivalent academic qualifications) before starting study with us.

Lancaster University's priority is to support every student to make the most of their life and education. For students starting their study with us in 2013, over 600 each year will be entitled to bursaries and/or scholarships to help them with the cost of fees and/or living expenses. For UK students entering in 2013 we will have the following financial support available:

  • An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
  • An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A or the equivalent academic qualifications
  • A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
  • As part of the National Scholarship Programme, a £1,000 Bursary, a £1,000 Fee Waiver and a £1,000 Accommodation Discount in the first year of study, for students from England with a household income of less than £25,000. Plus a Lancaster Bursary of £1,000 in subsequent years.

*All of the financial awards above are subject to approval by the Office for Fair Access July 2012.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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