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Advertising and Marketing, B.A.

  • Application Deadline
  • 36 months
    Duration
Lancaster, United Kingdom
This Advertising and Marketing degree at Lancaster University - Management School will give you a working knowledge of advertising and marketing practices, including a firm grounding in advertising, brand strategy, digital marketing and critical and creative communications.
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Overview

You will hear from guest speakers from some of the UK’s top advertising, marketing and design agencies, enabling you to benefit from their expertise. Part of your studies will involve a real life advertising project for an adverting, design or media agency. The companies our students have worked with include Saatchi & Saatchi, BT and HoWoCo.

Learning outcomes

You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams.

Advertising and Marketing degree courses at Lancaster University - Management School produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Students may get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Learning Community - First Year
  • Advertising
  • Consumer Behaviour
  • Marketing Learning Community - Second Year
  • Marketing Research
  • Marketing Simulation
  • Routes to Market
  • Digital Marketing
  • Online Consumer Engagement

English Language Requirements

  • Minimum required score:

    87

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    58

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • A Level AAB
  • GCSE Mathematics grade B or 6, English Language grade B or 6
  • International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
  • BTEC Distinction, Distinction, Distinction

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    19474 GBP/year
    Tuition Fee
    Based on the original amount of 19474 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lancaster

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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