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Marketing, B.Sc.

  • Application Deadline
  • 36 months
    Duration

Overview

You will be able to explore a broad range of modules, both in Marketing and in other subject areas, thereby giving you a breadth of knowledge and experience.

Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing.

We make sure all our students have opportunities to gain real world experience, and this course is no exception. On this three-year programme, you will carry out market research projects with ‘live’ clients – including international brands, agencies, charities and local industries – to develop your professional consulting abilities and allow you to apply the theoretical knowledge you have gained to the real world.

Graduates have gone on to positions as Market Research Assistants, Assistant Brand Managers, Account Executives, and Marketing Managers among others. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 36 months
  • Credits
    180 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Introduction to Marketing
  • Marketing Learning Community - First Year
  • Consumer Behaviour
  • Marketing Learning Community - Second Year
  • Marketing Research
  • Marketing Simulation
  • Routes to Market
  • Advertising
  • Digital Marketing
  • Online Consumer Engagement

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    93

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    62

    PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. Delivered and marked by computer, it reports on a scale between 10 and 90.

General Requirements

  • A Level AAB
  • GCSE Mathematics grade B or 6, English Language grade B or 6
  • International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
  • BTEC Distinction, Distinction, Distinction

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    18200 GBP/year
    Tuition Fee
    Based on the original amount of 18200 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Lancaster

  • 660 - 1140 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Lancaster University has committed £1.8m in scholarships and bursaries* to help with your fees and living costs. Our financial support depends on your circumstances and how well you do in your A-levels (or equivalent academic qualifications) before starting study with us.

Lancaster University's priority is to support every student to make the most of their life and education. For students starting their study with us in 2013, over 600 each year will be entitled to bursaries and/or scholarships to help them with the cost of fees and/or living expenses. For UK students entering in 2013 we will have the following financial support available:

  • An Academic Scholarship of £2,000 for the first year of study to any student from the UK entering with A*, A*, A or equivalent academic qualifications
  • An Access Scholarship of £1,000 per year for all UK students from households with an income of less than £42,600 who achieve grades of A*, A, A or the equivalent academic qualifications
  • A Lancaster Bursary of £1,000 per annum for all students from England with a household income of more than £25,000 but less than £42,600
  • As part of the National Scholarship Programme, a £1,000 Bursary, a £1,000 Fee Waiver and a £1,000 Accommodation Discount in the first year of study, for students from England with a household income of less than £25,000. Plus a Lancaster Bursary of £1,000 in subsequent years.

*All of the financial awards above are subject to approval by the Office for Fair Access July 2012.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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