About

Profile of the Programme:

Other educational aims of the Marketing programme at University of Nicosia are the following:

• To enhance participation, guidance, support learning and teaching policies which fulfill the needs of a diverse student community at high standards of achievement.

• To develop in students a blend of knowledge, transferable skills and capabilities through instilling a curriculum and intellectual environment which strengthens their employability and provides the foundation for further study.

Objectives

• To provide students with an understanding of the key marketing concepts and their application in a variety of sectors and organizations.

• To provide a conceptual framework of marketing as a management process which will enable students to appreciate the roles and relationships of the more specialist courses.

• To enable students to understand particular areas of contemporary concern in marketing, including marketing and corporate social responsibility, communications, e-commerce, international aspects, the marketing of services, relationship and internal marketing, and the links between marketing and consumer behaviour.

• To equip students with the skills, knowledge and personal competencies which would enable them to take marketing positions and to be able to contribute to the work of the organization.

• To enable students to study areas of marketing within a flexible framework.

The programme has both an academic and a market orientation. It focuses on studying and analyzing the latest trends and developments in the marketing academia but at the same time it reflects the needs and requirements of the local industry.

Career Prospects:

Marketing is a field which is characterized by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organizations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates.

Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organizations, tertiary education, medical sector, and in the retailing sector.

Access to Further Studies:

Upon graduation, students have direct access to further studies, i.e. admission to a Master’s programme without the need to take any admission examinations or further examinations, or taking any foundation courses in order to be admitted.