Marketing, B.B.A.

Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration

About

Profile of the Programme:

Other educational aims of the Marketing Marketing programme at University of Nicosia University of Nicosia are the following:

  • To enhance participation, guidance, support learning and teaching policies which fulfill the needs of a diverse student community at high standards of achievement.
  • To develop in students a blend of knowledge, transferable skills and capabilities through instilling a curriculum and intellectual environment which strengthens their employability and provides the foundation for further study.
Objectives
  • To provide students with an understanding of the key marketing concepts and their application in a variety of sectors and organizations.
  • To provide a conceptual framework of marketing as a management process which will enable students to appreciate the roles and relationships of the more specialist courses.
  • To enable students to understand particular areas of contemporary concern in marketing, including marketing and corporate social responsibility, communications, e-commerce, international aspects, the marketing of services, relationship and internal marketing, and the links between marketing and consumer behaviour.
  • To equip students with the skills, knowledge and personal competencies which would enable them to take marketing positions and to be able to contribute to the work of the organization.
  • To enable students to study areas of marketing within a flexible framework.

The programme has both an academic and a market orientation. It focuses on studying and analyzing the latest trends and developments in the marketing academia but at the same time it reflects the needs and requirements of the local industry.

Career Prospects:

Marketing is a field which is characterized by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organizations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates.

Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution. Graduates can find a job in a variety of sectors such as the: financial services sector, professional services (accounting, insurance, legal, etc), manufacturing sector, non-profit organizations, tertiary education, medical sector, and in the retailing sector.

Access to Further Studies:

Upon graduation, students have direct access to further studies, i.e. admission to a Master’s programme without the need to take any admission examinations or further examinations, or taking any foundation courses in order to be admitted.

Detailed Programme Facts

  • More details: Application Deadlines for European and Local Students - Please call the Office of Admissions
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    240 ECTS 120 alternative credits
  • Languages
    • English
    • Partially taught in Greek
  • Delivery mode
    Blended

Programme Structure

Courses included:
  • Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Public Relations
  • Marketing and Social Responsibility
  • Sales Promotion and Direct Marketing
  • Marketing for New Products
  • Selling and Sales Management

English Language Requirements

You only need to take one of these language tests:

  • Minimum required score:

    65

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    513

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®
  • Minimum required score:

    5.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

Academic Requirements

  • The general admission requirement for entry to an undergraduate programme of study is a High School Leaving Certificate or equivalent qualification. 
  • English Language Proficiency

Students with the following English qualifications will register directly for their academic programme of study:

  • TOEFL: 513 and above
  • Computer-based TOEFL: 183 and above
  • Internet-based TOEFL: 65 and above
  • IELTS: 5.5 and above
  • Cambridge Exams [First Certificate]: B and above
  • Cambridge Exams [Proficiency Certificate]: C and above
  • GCSE English Language "O" Level: C and above
  • Michigan Examination of Proficiency in English: Pass
  • Michigan Examination of Competency in English: Pass

Tuition Fee

  • International Applies to you

    9120 EUR/year
    Tuition Fee
    Based on the original amount of 9120 EUR per year and a duration of 48 months.
  • EU/EEA Applies to you

    8940 EUR/year
    Tuition Fee
    Based on the original amount of 8940 EUR per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Nicosia

  • 576 - 870 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

The University offers scholarships and financial aid to full-time students, in the form of merit scholarships, need-based assistance, athletics scholarships, and on-campus work-study programmes.

For more information, please visit the programme website.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.